Social Round-Up: 30 October 2024

Here’s what’s been happening in social this week! YouTube adds polls and extends its Shorts to keep viewers scrolling, LinkedIn gets practical with new Gen Z career advice, and Halloween filters have arrived across platforms. Let’s get into it:

Latest News

🎥 YouTube’s Shorts Get Longer + Poll Stickers Arrive

Big changes for YouTube Shorts: videos up to 3 minutes now qualify as Shorts, appearing in the Shorts tab and pushing even more content to keep people scrolling. Poll stickers are also launching, so creators can run in-video polls to engage followers and get instant analytics. Check out more about these updates here.

👩‍💼 LinkedIn’s “Know-How That Sticks” Series—Gen Z Career Tips

LinkedIn is helping Gen Z professionals navigate early career challenges with their “Know-How That Sticks” series, which covers everything from job hunting to communication skills. According to recent LinkedIn research, young professionals aged 18–25 are the least confident of all generations in their current roles. For anyone starting out, these insights could help boost confidence and provide guidance through those early career hurdles. Read more

📈 Real-Time Reel Advice on Instagram

Instagram’s testing an in-stream feature that shows why certain Reels perform well. If it gets a full release, this live feedback could help you fine-tune your content strategy with insights on what’s resonating. Find more here.

🌟 Insta’s Creators of Tomorrow – Celebrating Emerging Talent

Instagram celebrates its Creators of Tomorrow, featuring talents like vibe curators, IG besties, and AI accelerators. These creators are driving content trends on Instagram, and this spotlight series supports their goals and showcases their influence. I’m very much in the vibe curator category. Learn more.

📓 Threads – A How-To Guide for New Users

Threads is growing rapidly, it cracked the 200 million monthly active users in July and we’ve spoken about it’s growth a lot recently. Now to help new users get started, Meta has released a Threads guide covering everything from setup to follower tips. If you want to jump on board, this guide is a great start—or give us a shout, and we’ll help! Read more

🎃 Get Spooky on Social for Halloween

Halloween is here, and Snapchat and Instagram have both released themed filters and fonts. Snapchat lets you transform into witches or clowns, while Instagram has secret Halloween-themed keywords that activate spooky effects. Brands can use these tools to give their content a Halloween twist! Instagram details, Snapchat details

🍽️ What’s Cooking on Meta: Restaurant Summit 2024

Meta’s Restaurant Summit gathered top foody marketers to explore trends, loyalty campaigns, and AI-powered ad boosts. For restaurant marketers, the event was a feast of insights into leveraging Meta platforms to connect with customers. Find out more

💡 TEAM LEWIS Likes

What’s been making us laugh, smile and think this week…

🍻Heineken’s Boring App

Source: Heineken

Heineken’s “Boring Mode” app blocks notifications, creating a 2000s-era phone experience so you can actually socialize IRL. Read more

🍫KitKat Study Break Campaign

KitKat launched a “Study Guide” video series on YouTube and Spotify for students tackling exams, reminding them to “have a break.” Read more

🗓️ Mark Your Calendars

Opportunities to celebrate this week

Thursday 31st October: Halloween 🎃
Friday 1st November: Day of the Dead 💀
Saturday 2nd November: World Numbat Day 🐾
Sunday 3rd November: Sandwich Day 🥪
Monday 4th November: Use Your Common Sense Day 🧠
Tuesday 5th November: World Tsunami Awareness Day 🌊
Wednesday 6th November: International Stress Awareness Day 😩

And next…

Thursday 7th November: International Stout Day 🍺
Friday 8th November: Cappuccino Day ☕
Saturday 9th November: World Adoption Day 🌎
Sunday 10th November: World Science Day for Peace and Development 🧪
Monday 11th November: Remembrance Day 🌹
Tuesday 12th November: Happy Hour Day 🍹
Wednesday 13th November: World Kindness Day 💖

Catch you next time for more updates!