Who’s been winning medals in the world of social and content this week? Snap steals 🏅 for making us part of the sports party; it’s a solid 🥈 to TikTok for their new thumbnails and a valiant 🥉 for Meta with their new AI Avatars.
Latest News
🏅 Snap’s Sports Splash
Can’t make it to Paris? Head to Snapchat instead! It’s packed full of fun sports-themed filters and features. If you were any closer, you’d be standing in the rain next to Celine Dion on the Eiffel Tower. Read more
🎨 TikTok Adds Custom Thumbnails
FINALLY, TikTok now allows you to add custom thumbnails to your clips! Get ready to spend another two hours carefully crafting the optimal thumbnail every time you post.
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🤖 Instagram’s New AI Avatars
As the Flight of the Conchords predicted, ‘The Humans Are Dead’—well, they’re not actually dead, but you can now create an AI version of yourself that lives across the Metaverse. Meta’s new AI Studio lets you create AI characters for Instagram, WhatsApp, Messenger, and the web; it’s currently only available in the US. Read more
💼 Meta Launches Offers
Meta has launched a not-so-new advertising feature called offers; check out this great article by Jon Loomer on how it works. Read more
📝 Reddit Launches Lead Gen Ads
Advertisers on Reddit can now start running lead-gen ads! It’s been developed with Zapier integration and aims to allow businesses to collect high-quality leads from Reddit’s engaged audience. Read more
🎥 Instagram Live Tips and Tricks
Audiences LOVE live content, and they want more and more of it. Not sure where to start or want to improve your live game? Instagram has published a cracking guide with essential tips and tricks to make your live streams more engaging and effective. Read more
💡 TEAM LEWIS Likes
What’s been making us laugh, smile and think this week…
Source: TikTok
There’s so much great content being shared by the Athletes in Paris; our feeds are full, and we are loving it. Here’s a great article from Sportico sharing some of the best! Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week… 📅
- 31st July – Harry Potter’s Birthday (and National Avocado Day 🥑)
- 1st August – Cycle To Work Day 🚴♂️
- 2nd August – International Beer Day 🍺
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