Another week, another whirlwind in the world of social media. From Australia’s groundbreaking age restrictions to Instagram’s creative new features, here’s what you need to know. Let’s dive in!
Latest News
🚫 Australia’s Under-16 Social Media Ban: Big Move, Bigger Questions
Australia has passed the toughest social media laws in the world, banning kids under 16 from platforms like TikTok, Instagram, and Snapchat. While parents might celebrate, critics are questioning enforcement—will VPNs make this moot? The law takes effect in 12 months and could set a global precedent for protecting young users. Learn More
💰 Meta Gets Serious About Scams
Meta is introducing stricter verification rules for financial advertisers targeting Australians, requiring licenses or government IDs. With $35 million lost to social media scams in 2024, these measures aim to protect users and weed out fake ads. Will it work? Time will tell. Read More
🔮 26 Predictions for Social Media in 2025
Get ready for AI-generated everything, in-app shopping domination, and AR filters that blow your mind. TikTok, Meta, and LinkedIn are all gearing up for big changes, making 2025 a year to watch in social media marketing. Dive Into the Future
🎨 Insta’s Collage Tool: Pinterest Vibes for Stories
Instagram just launched a new Collage feature for Stories, letting you piece together multiple images for a Pinterest-esque aesthetic. Great for users and a potential game-changer for brands, this tool could soon integrate shopping features. Perfect for holiday recap posts! Get Creative
👔 LinkedIn Gets Influencer-Ready
LinkedIn is showing how B2B brands can leverage trusted voices to engage decision-makers. From micro-influencers to employee advocacy, the platform is becoming a go-to for thought leadership and lead generation. Influence Smarter
📈 Threads Keeps Growing, Bluesky Gains Ground
Threads added 35 million users in November, while Bluesky surged to 22 million. In response, Threads rolled out custom feeds and default views to keep users hooked. Thinking about jumping in? We’re happy to chat about how these platforms fit into your strategy. Find Out More
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨
🌎 Disney Marks 60 Years of It’s a Small World
Grab the tissues and enjoy this never-before-heard verse from the Sherman brothers that make Disney’s latest tribute film to It’s a Small World a nostalgic masterpiece. Watch It Here
🐵 Dr. Squatch Hits Australia
“Feel like a man, smell like a champion,” Dr Squatch’s cheeky men’s grooming products have finally landed Down Under with a great campaign starring The Honey Badger. Expect to see them under a Christmas tree near you soon. Learn More
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Thursday 5th December: International Volunteer Day ✋
- Friday 6th December: St Nicholas Day 🎅
- Saturday 7th December: International Civil Aviation Day ✈️
- Sunday 8th December: Pretend to be a Time Traveler Day ⏳
- Monday 9th December: International Anti-Corruption Day ⚖️
- Tuesday 10th December: Human Rights Day 🕊️
- Wednesday 11th December: UNICEF Birthday 🎂
And next…
- Thursday 12th December: Gingerbread House Day 🍪
- Friday 13th December: Lost & Found Day 🔍
- Saturday 14th December: Monkey Day 🐒
- Sunday 15th December: Lemon Cupcake Day 🍋
- Monday 16th December: Chocolate Covered Anything Day 🍫
- Tuesday 17th December: Wright Brothers Day ✈️
- Wednesday 18th December: International Migrants Day 🌍
Catch you next time for more updates!
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