Another week, another wave of social updates to keep you ahead of the game! 🎉 LinkedIn is flexing its muscles with record engagement and video growth, 📈 Threads is making it easier to find photos & videos, 📸 while TikTok is handing out a 2025 marketing cheat sheet 📅. And in a plot twist, Zuck is hinting at a return to OG Facebook 🐑 (are we bringing back FarmVille too?!). Let’s dive in! ⏬ 
Latest News
📈 LinkedIn Levels Up – More Video, More Revenue, More Opportunities
LinkedIn is thriving, with record engagement, enhanced video features, and significant ad revenue increases. Premium subscriptions reached $2B (up from $1.7B in 2023), and short-form video experienced a 36% rise in engagement. A new curated news banner is currently being tested, fostering real-time discussions. If you’re not investing in LinkedIn video and thought leadership, now is the time! 👉 Read More
📸 Threads Gets a Glow-Up – Say Hello to the Media Tab
Threads has introduced a dedicated “Media” tab, making it easier to browse photos and videos on profiles. The app now boasts 320M users and is gaining 20M every six weeks, solidifying its status as an alternative to X. The platform is also rolling out post-markup tools and photo tagging to enhance engagement. If your brand isn’t on Threads yet, you could be missing out. 👉 Read More
🐑 Zuck’s Throwback Plans – Is OG Facebook Making a Comeback?
Zuckerberg is teasing a return to “OG Facebook” in 2025, sparking nostalgia for pokes and SuperPokes. 🐑👀 He acknowledges that Facebook has lost relevance with Gen Z, who now prefer TikTok, Insta, and Snapchat. Although no significant changes have been confirmed yet, a major shift is on the horizon. Can Facebook revive its golden era, or is this merely wishful thinking? 👉 Read More
📅 TikTok’s 2025 Marketing Cheat Sheet – Plan Smarter, Not Harder
TikTok has released its 2025 marketing calendar, highlighting key events such as Valentine’s Day, Black Friday, and holiday spikes. This planner assists brands in aligning their campaigns with trending moments across various regions. Get a jump on the competition by outlining your content strategy early. 👉 Read More
📏 Instagram’s Size Matters – The Ultimate Guide to Content Dimensions
Struggling to keep up with Instagram’s ever-changing post sizes? Whether it’s carousels, reels, or stories, getting your dimensions right is crucial for engagement and visibility. This updated size guide ensures your content always looks polished and performs at its peak. Save it now for quick reference! 👉 Read More
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨ – Fast Food Edition 🍟
🍗 KFC Removes Doors
KFC is taking “open 24/7” to a whole new level by removing doors from its restaurants and placing them all over cities as adverts. Because who needs barriers between you and fried chicken? 👉 Finger Lickin’ Open
🍔 McDonald’s Celebrates Weird Rituals
Do you love stealing your mate’s fries or passing your gherkins to your partner? McDonald’s is tapping into customers’ quirky habits with its latest “Only at McDonald’s” campaign. 👉 We’re Lovin It
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 5 Feb: World Nutella Day 🍫
- Thu 6 Feb: Pay a Compliment Day 🌟
- Fri 7 Feb: National Women’s Heart Day ❤️
- Sat 8 Feb: Royal Hobart Regatta ⛵
- Sun 9 Feb: World Chocolate Day 🍫
- Mon 10 Feb: Super Bowl LIX 🏈
- Tue 11 Feb: International Day of Women and Girls in Science 🔬
And next…
- Wed 12 Feb: Hug Day 🤗
- Thu 13 Feb: Digital Learning Day 💻
- Fri 14 Feb: National Organ Donor Day 🫀
- Sat 15 Feb: World Hippo Day 🦛
- Sun 16 Feb: World Whale Day 🐋
- Mon 17 Feb: Global Tourism Resilience Day 🌍
- Tue 18 Feb: National Drink Wine Day 🍷
And that’s a wrap!
If you need help with LinkedIn strategy, building your brand on Threads, or navigating the latest social shifts, we’re here to help. Drop us a message and let’s chat all things social and content! 🚀
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