Welcome to your first social round-up of 2025! Instagram’s diving into AI-powered videos, TikTok’s upping its generative game, Bluesky launches trending topics, and Meta’s making waves with a controversial shift from fact-checking to Community Notes. Whether you’re strategising your next campaign or staying ahead of platform updates, here’s everything you need to know to kickstart the year in social media. 🚀
Latest News
🎥 Insta Gets the AI Movie Treatment
Instagram’s Movie Gen will revolutionise video editing on the platform by letting users transform videos with simple text prompts like “make it futuristic” or “add fireworks.” Perfect for social media managers looking to create dynamic content without the need for high-end editing tools. Expect it to roll out in 2025. 👉 Check it out here.
📸 Threads Make Sharing a Breeze
Threads is making it easier to reshare great content with a new quick-share option for photos and videos. No need for lengthy captions—tap, repost, and you’re done. Ideal for community managers aiming to share UGC or trending posts to keep engagement high quickly. 👉 Quick-share your heart out.
🖼 TikTok Gets Generative AI Glow-Up
TikTok’s new AI tools, including image generation and caption suggestions, help streamline content creation. These features allow social media teams to quickly align with trends and create eye-catching visuals without extra design time. 👉 Get the details.
🤖 Meta’s AI Bots: From Experiment to Outrage
Meta’s AI-generated profiles, designed to mimic real users, sparked backlash after users discovered bots like “Liv” and “Grandpa Brian” fabricating life stories. Meta swiftly removed the accounts amid criticism about authenticity and ethics, citing a “bug.” This highlights the challenges of balancing AI innovation with transparency and trust. 👉 Read more here.
🎥 LinkedIn Makes Video Central
LinkedIn is testing a bold new video design to make content more immersive. As video becomes the go-to format for engaging professionals, this update is a win for brands looking to stand out in a crowded feed. 👉 See the preview here.
📈 Bluesky Brings Trending Topics
Bluesky is evolving its game with trending topics to help users discover what’s buzzing in real-time. This feature could be a valuable tool for social media managers who track industry trends and join conversations as they happen. 👉 Check out the update.
📊 Data Never Sleeps
Domo’s annual “Data Never Sleeps” report is a treasure trove for social strategists. Did you know TikTok users upload 16k videos per minute? Or that 362,962 hours of Netflix are streamed every 60 seconds? 👉 Dive into the stats.
💡 TEAM LEWIS Likes
✨ Campaigns We Love ✨
🥔 Walkers Crisps Go “Dry”
Dry January? Walkers has added a “0.0% alcohol” claim to its crisp packs, giving everyone a reason to raise a pint of crisps instead. 👉 Crunch the details here.
🧸 Big W Hits a High Note
Big W’s “Toys for Joy” campaign is recycling done right. Featuring a musical band of broken toys, it’s a playful way to spotlight sustainability and recycling. 👉 Watch the magic.
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 8 Jan: National Bubble Bath Day 🛁
- Thu 9 Jan: National Static Electricity Day ⚡
- Fri 10 Jan: Peculiar People Day 🤪
- Sat 11 Jan: Thank You Day 🙏
- Sun 12 Jan: National Youth Day 👶
- Mon 13 Jan: Clean Your Desk Day 🖥️
- Tue 14 Jan: International Kite Day 🪁
And next…
- Wed 15 Jan: Wikipedia Day 📖
- Thu 16 Jan: International Hot and Spicy Food Day 🌶️
- Fri 17 Jan: International Mentoring Day 🤝
- Sat 18 Jan: National Tulip Day 🌷
- Sun 19 Jan: Brew a Potion Day 🧙♀️
- Mon 20 Jan: Blue Monday 😞
- Tue 21 Jan: International Sweatpants Day 👖
That’s all for this week! If you’d like to discuss any of these updates—or need advice on smashing your social and content goals this year—don’t hesitate to reach out. We’re always here to help you stay ahead of the game. Let’s make 2025 the year of standout social strategies! 🚀
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