There’s a lot happening in the world of social this week, and that’s before we get into the “will they, won’t they” saga of TikTok’s sale in the U.S. or the perpetually pending launch of Edits (don’t worry, I’m not falling for it again). So this week, we’re sticking to facts, not future drama.
Here’s what’s actually happened: YouTube is making Shorts editing much easier, LinkedIn drops live-streaming tips worth bookmarking, WhatsApp finds a new way to slide into your DMs, Meta releases its most powerful AI models yet, and Sprout Social reveals when your posts should really go live in 2025. Let’s get into it 👇
Latest News
🎬 YouTube Shorts: Editing Just Got Easier
YouTube has announced a suite of new creative tools for Shorts, designed to streamline the editing process and keep creators inside the app. The upgraded editor gives more precise control over clips, timing, and music.
Templates now support image uploads and effects, and AI-generated stickers can be made from simple text prompts. It’s a serious play to compete with CapCut and TikTok, while making Shorts more compelling and creator-friendly. Expect these tools to start rolling out this spring. 👉 Read More
🟢 LinkedIn Live: Stream Smarter, Not Harder
LinkedIn Live Events are a serious driver of engagement, up to 7x more reactions and 24x more comments than standard content. The key is to plan ahead, promote effectively with Event Ads, and deliver a focused, valuable session.
LinkedIn recommends picking one objective, like building awareness or showcasing thought leadership and building everything around that. The real magic happens when you keep the conversation going post-event with edited highlights, replays, and smart retargeting. 👉 Full Guide
📣 WhatsApp: Brands Can Now Broadcast DMs
Meta is expanding WhatsApp’s business tools, allowing brands to send paid promotions to users who’ve interacted with them in the past. These new broadcasts include built-in opt-outs and a limit on how many promos a person can receive per day. It’s a cautious but calculated move to monetise the platform’s huge reach, over 2 billion users, without flooding people’s inboxes.
Whether it works will come down to how respectfully brands use the tool, and how well Meta monitors spammy behaviour. 👉 Read More
📹 LinkedIn Leans Into Video Trends
LinkedIn is testing a TikTok-style feature called “Video Trends,” where users can contribute video responses to popular professional topics. The feature surfaces trends in the feed and encourages members to “Add to this trend” with their own video.
With video watch time on LinkedIn up 36% year-over-year, this feels like a smart move to encourage more original uploads and increase time-on-platform. The key, of course, will be keeping it professional, no dances, just data. It’s being trialled in the U.S. 👉 Read More
🤖 Meta Drops Llama 4, and It’s a Beast
Meta has launched its next-generation AI models under the Llama 4 banner, including “Scout” for smaller tasks, “Maverick” for power with efficiency, and “Behemoth,” which clocks in at over 2 trillion parameters.
These models are already being integrated into Meta’s platforms, chatbots, ad tools, content creation, and will also be open-sourced for developers. The result? Faster, smarter AI across Meta’s ecosystem, with potential to power external tools as well. It’s big, complex, and full of potential. 👉Read More
⏰ Best Time to Post on Social in 2025
Sprout Social’s new data is in, revealing the peak times to post for engagement across platforms. The sweet spot is generally Monday to Thursday, between 10 a.m. and 1 p.m., but each platform varies slightly.
Facebook and Instagram are strongest in the mornings, LinkedIn during midday, TikTok into the early evening, and YouTube and Pinterest do best around 1 p.m. The takeaway? Stop guessing, start scheduling, and use the data as a starting point, not gospel. Test often, tweak always. 👉 Read More
🔥 Quick Tip of the Week
Running a LinkedIn Live? Don’t try to do it all.
Focus on one goal, awareness, leads, or engagement, and design your content around it. A clear focus helps with planning, makes your message more memorable, and gives you better results to measure (and retarget later).
✨ Campaigns We Love ✨
🍫 KitKat – The Break Brothers Are Here
KitKat’s latest campaign introduces The Break Brothers a team of overly intense enforcers whose only mission is to protect your break time from office small talk. Something we could all do with! 👉 Watch It
🥚 Australian Eggs – Make Easter Eggy Again
This clever campaign reminds Aussies that Easter isn’t just for chocolate. It’s playful, nostalgic, and packed with yolky humour. Chook and choc eggs living in harmony, what more could you want? 👉 See Campaign
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wed 9 Apr: National Unicorn Day 🦄
- Thu 10 Apr: International Day of Awesomeness 🤩
- Fri 11 Apr: National Marketing Operations Day 💼
- Sat 12 Apr: National Plant a Flower Day 🌼
- Sun 13 Apr: National Scrabble Day 🔤
- Mon 14 Apr: International Moment of Laughter Day 😂
- Tue 15 Apr: World Art Day 🎨
And next…
- Wed 16 April – National Banana Day 🍌
- Thu 17 April – Malbec Day 🍷
- Fri 18 April – International Jugglers Day 🤹
- Sat 19 April – Poetry & The Creative Mind Day 🧠
- Sun 20 April – Volunteer Recognition Day 💚
- Mon 21 April – World Creativity and Innovation Day 💡
- Tue 22 April – Earth Day 🌍
And that’s a wrap! 🎬
We’ll keep an eye on Edits. We’re watching the TikTok chaos from a safe distance. But in the meantime, these are the updates that matter right now. If you want help turning them into something that works for your brand, then get in touch with TEAM LEWIS. We are always here to help.
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See you in a few weeks, we’re off for an Easter break! Bye! 👋
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