You know those weeks where social media just… ticks along? No massive changes, no dramatic platform beef, just a few solid updates quietly rolling out in the background. But don’t worry — we’ve still rounded up the best of the bunch, including Meta turning WhatsApp into your new call centre, to Threads finally sliding into your DMs, to TikTok releasing a new ad type and a music mega-collab, it’s all happening.
Oh, and we now know which platform reigns supreme in 2025. (Spoiler: It’s still Facebook, despite nobody admitting to using it.)
Let’s dive in 👇
Latest News
🌎 The 10 Biggest Social Platforms Right Now
A new global ranking reveals the platforms with the most active users in 2025. Facebook sits smugly on top with 3.07 billion users, followed by YouTube (2.5B), Instagram (2B), and TikTok (1.6B). Newcomers like Threads and Reddit round out the top 10.
The big takeaway? Facebook’s still relevant, TikTok’s growing fast, and X continues to slide. Handy ammo next time someone tells you Facebook is “dead.” 👉 View the Full List
📲 Meta’s Messaging Tools Get a Power-Up
Meta just dropped a heap of updates to business messaging across WhatsApp and Messenger. Think WhatsApp buttons on your Google Business Profile, order tracking integrations with Shopify, and the ability to call or video chat directly via WhatsApp.
It’s all about helping businesses ride the DM wave, because let’s face it, people message way more than they post these days. 👉 Learn More
📈 Meta Simplifies Ad Creation with Messaging Focus
You can now manage ads across WhatsApp, Facebook, Instagram, and Messenger in a single flow, and Meta’s AI (surprise, surprise) will even help optimise placements and budgets. They’re also expanding their Business AIs to recommend products, answer questions, and even schedule calls.
If you’ve ever wished ad setup was easier (or smarter), this one’s for you. 👉 Learn More
💬 Threads DMs Are Officially Live
Meta’s finally brought DMs to Threads, giving users a standalone inbox for private chats — separate from Instagram. You’ll only be able to message mutual followers (for now), but group chats, message requests, and inbox filters are coming soon.
It’s a smart move, as more people ditch public posting in favour of private convos. Expect engagement on Threads to jump. 👉 Read More
🎯 TikTok Shares “Brand Consideration” Infographic
TikTok recently introduced a new ad format that targets people based on where they are in the buying journey: Awareness, Consideration, or Conversion. Perfect if you’re trying to nudge someone off the fence without going full “Buy Now!” mode.
They’ve released a new infographic breaking it all down, so grab your highlighters. 👉 View Infographic
🎶 TikTok x Tomorrowland: Global Music Takeover
TikTok just announced a year-long partnership with Tomorrowland to deliver live streams, behind-the-scenes content, and creator collabs, plus CapCut templates and a songwriting camp with SoundOn.
With over 10 billion views on the #Tomorrowland hashtag, this is TikTok going all in on music and festival culture. Expect brands to jump on board too. 👉 Explore the Partnership
🔥 Quick Tip of the Week
Still treating Threads like a side hustle? Now that DMs are live, it’s worth exploring how community engagement might shift, especially for influencers, publishers, or brands in conversation-heavy spaces.
✨ Campaigns We Love ✨
🧼 Greenpeace’s Protest Billboard Campaign
Real protestors, fake billboards. The message? “I’m protesting in here to avoid arrest out there.” A powerful statement about UK protest laws, delivered with impact. 👉 See Campaign
🐟 McDonald’s Revives a 2012 Filet-O-Fish Facebook Group
From 6 fans to centre stage, McDonald’s brought back a forgotten Facebook fan page to promote the Filet-O-Fish. Proof that no piece of internet nostalgia is too weird to resurrect. See Facebook isn’t Dead! 👉 See Campaign
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday 9 July – Fashion Day 👗
- Thursday 10 July – Chronic Disease Awareness Day 🩺
- Friday 11 July – National Free Slurpee Day 🥤
- Saturday 12 July – Son and Daughter Day 👨👩👧👦
- Sunday 13 July – International Rock Day 🎸
- Monday 14 July – Shark Awareness Day 🦈
- Tuesday 15 July – World Youth Skills Day 🛠
And next…
- Wednesday 16 July – World Snake Day 🐍
- Thursday 17 July – World Emoji Day 😀
- Friday 18 July – World Listening Day👂
- Saturday 19 July – International Karaoke Day 🎤
- Sunday 20 July – International Chess Day ♟️
- Monday 21 July – Global Hug Your Kids Day 🤗
- Tuesday 22 July – World Brain Day 🧠
That’s a wrap for this week!
So many DMs, so little time. Whether you’re tracking your fridge delivery in WhatsApp or reviving a Facebook group from 2012, keep your social smarts sharp.
Need help navigating it all? You know where to find us.
See you next week! 👋
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