Emarsys

Emarsys: Creating Momentum With Insights Across Channels

Emarsys is the omnichannel customer engagement platform of choice for more than 2,500 companies worldwide, the majority of which are in the retail and ecommerce industries. When COVID-19 was declared a pandemic in March, Emarsys developed Covid-19 Commerce Insight (ccinsight) with GoodData to track the pandemic’s effect on consumer expenditure online. Emarsys had lofty goals for ccinsight—to help guide customers, partners and the business community during the crisis by providing a global and regional picture of pure ecommerce and online retail activities, performance and trends. However, to deliver on this, Emarsys needed help to drive awareness of the tool.

Omnichannel retailers (online activity) via Emarsys

Execution

LEWIS Australia was tasked with raising awareness of ccinsight through content and communications. Initially, we launched it using the traditional press release approach.

To maintain momentum on the news front, we selected key insights on a regular basis using ccinsight, linked them to milestones in Covid-19’s progression and packaged them as updates for media.

To spread the message even further, we developed a number of LinkedIn posts for Emarsys’ APAC managing director to raise awareness of ccinsight among his highly engaged audience.

Results

Within a few months, ccinsight had garnered significant interest in Australia and New Zealand. In just 3 months, from April and June 2020, LEWIS Australia secured:

32 media hits in retail, marketing, technology and business titles

Earned media reached an audience of over 1million

7 feed posts for Emarsys’ APAC MD accumulated a reach of 9K and 79 average interactions per post