Changing the conversation

To change the conversation from ‘hotel booking service’ to ‘industry expert’ we used data from the first global Hotel Price Index to position Hotels.com as the global authority on hotel prices around the world.

From designing and producing a 48 page brochure, and translating it into 28 languages, to creating infographics, social media posts and hard and fast media relations, this was a campaign designed to deliver spectacular results. And it did.

Results

3,000

articles generated

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