{"id":2762,"date":"2019-09-04T03:33:17","date_gmt":"2019-09-04T03:33:17","guid":{"rendered":"https:\/\/www.teamlewis.com\/au\/?page_id=2762"},"modified":"2024-02-06T22:27:07","modified_gmt":"2024-02-06T22:27:07","slug":"influencer-marketing-agency","status":"publish","type":"page","link":"https:\/\/www.teamlewis.com\/au\/influencer-marketing-agency\/","title":{"rendered":"Agency Page &#8211; Influencer Marketing Agency"},"content":{"rendered":"<p>Strategic Influencer Marketing Agency<\/p>\n<p>Serving as a global influencer marketing agency to our clients, LEWIS provides best-in-class influencer support across B2B and B2C brands.<\/p>\n<p style=\"margin-top: 30px !important;\"><strong>B2B Influencer Marketing Programs<\/strong> involve a deep assessment of a brand\u2019s vertical to identify the niche audiences most relevant to the target. Influencers can include industry thought leaders, editors and reporters, social advocates and existing customers. An effective B2B influencer marketing strategy should be grounded in identifying and monitoring influencers to track conversations and identify trends as they emerge. Brands should also consider engaging with key influencers, leveraging their trusted authority in the space via content partnerships or in-person engagements such as media panels and co-sponsored whitepapers.<\/p>\n<p style=\"margin-top: 30px !important;\"><strong>Consumer Influencer Marketing Programs<\/strong> are rooted in storytelling, leveraging influencers\u2019 ability to create meaningful, engaging and entertaining content to deliver a branded message. Influencer identification must assess both the demographic of the influencer and of their audience to ensure that branded content reaches the right targets. Contracting and briefing are also critical steps to ensuring success and compliance with FTC regulations. In the consumer space, key influencers include athletes, musicians and celebrities as well as digital creators and social media influencers (YouTubers, Instagrammers, etc.)<\/p>\n<p style=\"margin-top: 30px !important;\">Strategic Influencer Marketing Agency Regardless of the industry served, Influencer Marketing Programs should be custom\u00a0developed as part of a marketing campaign strategy exercise. Influencers can be engaged through a variety of campaign and partnership approaches including:<\/p>\n<ul>\n<li>&#8211; Ambassador Programs<\/li>\n<li>&#8211; Micro-influencer and Nano-influencer campaigns<\/li>\n<li>&#8211; Content Creation<\/li>\n<li>&#8211; Social Media Activations<\/li>\n<li>&#8211; Social Channel Takeovers<\/li>\n<li>&#8211; Event Participation<\/li>\n<li>&#8211; Spokesperson \/ Talent Engagements<\/li>\n<\/ul>\n<h5><span style=\"color: #000000;\">Our Influencer Marketing Services<\/span><\/h5>\n<p>An overview of our global influencer marketing agency expertise across B2B and B2C brands includes:<\/p>\n<ul>\n<li>Influencer social network and content audits<\/li>\n<li>Competitive assessment<\/li>\n<li>Social media platform analysis<\/li>\n<li>Strategic program planning<\/li>\n<li>Influencer marketing campaign development<\/li>\n<li>Persona \/ selection criteria development<\/li>\n<li>Influencer identification &amp; outreach<\/li>\n<li>Partnership negotiation &amp; contracting<\/li>\n<li>Briefing and content delivery<\/li>\n<li>Paid media integration &amp; whitelisting<\/li>\n<li>Influencer marketing platform vetting<\/li>\n<li>Influencer Management<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Influencer Marketing Agency Serving as a global influencer marketing agency to our clients, LEWIS provides best-in-class influencer support across B2B and B2C brands. B2B Influencer Marketing Programs involve a deep assessment of a brand\u2019s vertical to identify the niche audiences most relevant to the target. Influencers can include industry thought leaders, editors and reporters, [&hellip;]<\/p>\n","protected":false},"author":174,"featured_media":0,"parent":0,"menu_order":28,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/pages\/2762"}],"collection":[{"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/users\/174"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":14,"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/pages\/2762\/revisions"}],"predecessor-version":[{"id":8273,"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/pages\/2762\/revisions\/8273"}],"wp:attachment":[{"href":"https:\/\/www.teamlewis.com\/au\/wp-json\/wp\/v2\/media?parent=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}