Founded in 1995, Robomow is a pioneer in the market of robotic mowers. An international PR campaign was set up to get the brand widely known across Europe, in mature as well as in emerging markets.
The international PR programme creates a framework in which the different countries can define their local campaign. In collaboration with Robomow, LEWIS Belgium defines the strategy and briefs local PR agencies. Next step is to serve as a gateway to make sure local PR plans are in line with Robomow’s strategy and positioning. During the execution, LEWIS Belgium is the liaison between local agencies and Robomow’s headquarter.