Certified Drift Partner Agency in London

We have taken the time to look at your current social activity. Here are some key takeaways.

 

Positives

• Variation in content style (copy and hashtags) across platforms
• Interesting initiatives to drive engagement such as ‘#AsktheColourist’
• Variety in posts – pictures of hair styles, products, salons, tips etc.
• Followers around the 12-15k mark

 

Areas for improvement

• Social cards and video are not optimised for each platform, so the plain text social cards with style tips which work well on FB don’t have the same effect on Twitter as it cuts off sections
• Lack of clear channel/audience focused strategy despite range of initiatives
• Despite large following, not huge levels of engagement

 

 

 

Gifting is an integral part of your influencer activity; however it is important to ensure the influencers that are gaining traction (whether that be website clicks, sales, or driving new followers), these relationships need to be nurtured.

It’s clear that you have quite a few micro influencers tagging and using your products on a regular basis, so we need to review your current gifting list, revise and then ensure all future gifting is having a business impact.

To arrive at NickyClarke.com

It is mainly branded products or salon-related items that are resulting in people clicking through to the Nicky Clarke website. This makes up almost 85% of all visits to the website, showing only people with a prior awareness of the brand are arriving on the landing page.

 

 

Regarding hairdressing/styling?

Search for ‘hair straighteners’ sees brands such as GHD and Babyliss appear on the first page of results, Nicky Clarke does not appear at all

• Your competitors embody an online brand that acts as an extended version of their in-store branding, as well as product identity – their social channels are cohesive and in-line with one another

 

• The content created by each brand is specific to what they specialise in, whether it is trends-based, or technology-based, they use videos, giveaways, live-streams or how-tos to communicate brand personality to their audience

 

• Influencers used in their campaigns are accurate representations of the type of customer they are trying to engage with

 

• Community management creates a stronger brand presence and effectively engages in industry-specific conversations

 

• All competitor social feeds are slick, professional and relevant to the current trends within the industry

Comparing website traffic between you and your three direct competitors over the last six months, it is interesting to see how long and how many pages users are typically visiting.

By having a clearly defined social strategy in place, we can ensure that target consumers are visiting the site and being directed straight to the relevant page(s). This should also help to then decrease your bounce rate.

More than two thirds of all traffic to NickyClarke.com is via mobile – placing a great level of importance on the mobile user experience that a potential customer faces.