Certified Drift Partner Agency in London
Gifting is an integral part of your influencer activity; however it is important to ensure the influencers that are gaining traction (whether that be website clicks, sales, or driving new followers), these relationships need to be nurtured.
It’s clear that you have quite a few micro influencers tagging and using your products on a regular basis, so we need to review your current gifting list, revise and then ensure all future gifting is having a business impact.
It is mainly branded products or salon-related items that are resulting in people clicking through to the Nicky Clarke website. This makes up almost 85% of all visits to the website, showing only people with a prior awareness of the brand are arriving on the landing page.
Search for ‘hair straighteners’ sees brands such as GHD and Babyliss appear on the first page of results, Nicky Clarke does not appear at all
Comparing website traffic between you and your three direct competitors over the last six months, it is interesting to see how long and how many pages users are typically visiting.
By having a clearly defined social strategy in place, we can ensure that target consumers are visiting the site and being directed straight to the relevant page(s). This should also help to then decrease your bounce rate.
More than two thirds of all traffic to NickyClarke.com is via mobile – placing a great level of importance on the mobile user experience that a potential customer faces.