The cybersecurity landscape is rapidly changing, competitive and noisy. As one of the fastest-growing verticals in the world, it’s expected to more than double in 2025. With the explosive market growth fueled by a slew of new look-alike market entrants, original market research combined with a PR approach is key to break through the crowded marketplace.
Reporters look to write about what’s new and different and less about products and services and that’s where market research makes a difference. Research studies validate your products and services while driving your own news cycles around topics directly related to your business goals. Of course, even the best market research studies will miss the mark if they never make it to your intended customers. What sets LEWIS apart is the integration of market analysis with insights from our PR teams who are on the media front lines every day.
We’ve worked with some of the biggest names in the industry, from venture-funded start-ups to Fortune 500 corporations, to drive top tier media coverage rooted in market research – aligning initiatives to breaking news issues, hot button trends, buyer behaviors and business value. Check out some of our case studies below.