Munich, July 30, 2026 – The competition for qualified specialists presents medium-sized companies with new communication challenges: How can an employer profile be developed that is credible and reaches people without relying on interchangeable recruiting messages? For Alpenhain, a fourth-generation family business from the Alpine foothills, TEAM LEWIS developed a clear answer: an employer branding campaign that doesn’t rely on glossy images, but on real people, personal stories, and authentic insights into everyday work life.
Under the motto „A home for your future? Naturally Alpenhain!“, TEAM LEWIS positions the company as an attractive employer and translates the cheese specialist’s lived culture into modern employer branding. The focus is on employees from production, administration, and training, who demonstrate what makes Alpenhain a special employer: cohesion, a close-knit community, and the opportunity to make a difference together. The goal was to make Alpenhain’s employer brand tangible for potential applicants and to highlight the unique characteristics of a medium-sized family business in the context of increasing skills shortages.
TEAM LEWIS, an international agency for creative communication and marketing, was responsible for developing the campaign, from strategic positioning and creative concept to media planning and rollout. Patrizia Fauster, Account Director, and Mischa Bakman-Horster, Creative Director, were responsible for the project on the agency side. TEAM LEWIS collaborated with specialized creative partners for the campaign’s implementation: Boheifilm, a film and video production company, produced the moving image content, while people and lifestyle photographer Bo Lelewel created authentic employee portraits.
“Together with TEAM LEWIS, we have created a campaign that authentically conveys our sense of belonging and the career opportunities at Alpenhain,” says Carolin Handel, Senior Manager Corporate Communications at Alpenhain. “My special thanks go to our employees who participated with great dedication in the photo and video shoots. Their openness and personal commitment give the campaign its credibility.”
The collaboration between TEAM LEWIS and Alpenhain began in October 2019 as a traditional PR engagement. Since then, it has evolved into a full-service partnership encompassing around 70 joint projects, ranging from ongoing LinkedIn communication and customized landing pages to the creation of company brochures. The employer branding campaign builds upon this deep understanding of Alpenhain’s brand, culture, and people.
“Around seven years of collaboration is not a given in our industry,” says Katharina Bauer, Managing Director at TEAM LEWIS. „We know the culture, we know the people, and that’s precisely what shapes the result. With Alpenhain, therefore, it wasn’t about artificially creating an employer environment, but about making visible what has long been a lived reality here: genuine cooperation, down-to-earth values, and a corporate culture that is lived out in everyday life.“
Click here to watch the employer branding video for the campaign .
About TEAM LEWIS:
TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.
