Skip to main content


18 April 2019





Webinar: B2B Content Strategy in 10 Steps

If you are serious about content marketing, you can’t succeed without a strategy. But what does that actually mean? What are its elements?

In this webinar, hosted by Freek Janssen, Head of Content, we will take you through the entire process of developing a content strategy for B2B; from strategy, to planning and execution. The LEWIS content strategy framework defines 10 questions – these are all you’ll need to ask (and answer!) in order to develop a content strategy.

During this session, we’ll dive into:

  • How to build an effective B2B content strategy
  • Understanding the main components of a content roadmap
  • 10 questions involved in developing a strong content plan


Jetzt Aufzeichnung anfordern!


Sie möchten Ihr Wissen noch weiter vertiefen? Kein Problem: Wir empfehlen Ihnen unser neues Whitepaper „Content Distribution entlang der Customer Journey“, das Sie kostenlos downloaden können.

Möchten Sie weitere Updates, Einladungen zu Events und spannende Beiträge rund um Marketing und Co. erhalten? Hier können Sie unseren Newsletter abonnieren.  


Meet your host

Freek Janssen