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Account Director

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About Us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just 22 years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. Our ambition is to break into the top ten by 2020. We have a network of 25 offices, 550 employees and revenue of $64m. Not bad for an agency that doesn’t take itself too seriously.
 

What’s behind our success?  Well, we’re independent so we can continually reinvest the majority of our profits in the company to propel development.  We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.    

We are agile, bold, collaborative, inquisitive and spirited.  We are Team LEWIS.  And we believe that we are on the cusp of something truly remarkable in our industry. 

Purpose of the role 

The Account Director is a senior strategic and creative client-facing position providing leadership to a team of account executives and account managers. This person will work with the senior management team to ensure that their office delivers a creative and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income. 

Key responsibilities and tasks 

Client Management  

  • Engages in and ensures a strategic relationship with the clientproviding insight and partnership across all aspects of the marketing and communications spectrum 
  • Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements 
  • Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels 
  • Plays an integral role in the senior management team, ensuring account profitability and optimising the impact of revenues on the business 
  • Leads the new business process in collaboration with the Business Development Director, making key decisions and playing crucial role in selling LEWIS credentials throughout the tender process 

Media relations 

  • Maximises media relations activity on behalf of the client via an in depth knowledge of team networks 
  • Recognises and creates media opportunities for the client in line with wider industry activity 
  • Shares their detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech, digital and consumer space 
  • Utilises their network to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities 
  • Maximises their team’s understanding of current affairs by promoting a commitment to understanding the news agenda 

Content  

  • Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues 
  • Works with the client to develop and implement an impactful content strategy 
  • Works with the Head of Media Services to improve own and others knowledge of content trends, driving a commitment to excellent story-telling across the business  

Digital / Social media 

  • Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business 
  • Provides social media insight as well as strategic management of client activity 
  • Works collaboratively with the Pulse team to increase the utilisation and selling of digital services  

Team working and development  

  • Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members 
 
  • Sets strategic team objectives on a weekly, monthly, quarterly and annual basis 
 
  • Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team 
  • Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary 
  • Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges 
  • Acts as leader in guiding colleagues on how to best manage campaigns and projects 
  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development 
  • Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements 
  • Work with the HR team to reward, retain and develop the team and resolve any performance issues 

Reporting and analysis 

  • Ensures profitability on all accounts and effectively manages budgets 
  • Understands and maximises the impact of client revenues on the business 
  • Communicates account performance internally and provide strategic advice to the client based on measurable analysis 
  • Monitors and reports on account KPIs and ensure accurate reporting by junior team members 
  • Provides detailed reports to the Account Director or senior management team on request 

General 

  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues 
  • Take a proactive role in promoting the LEWIS brand, its identity, values and work  
  • Support the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme 
  • Overall, be a guardian of best marketing practice  

LEWIS’ Valued Behaviours 

BOLD 

AGILE 

COLLABORATIVE 

INQUISITIVE 

SPIRITED 

Sees the bigger picture and make links between your own work and the business 

Makes quick and clear decisions and able to "think on your feet" 

Encourages open communication and sharing of knowledge, views and opinions 

Open to learning, seeking feedback for your development 

Enthusiastic and proud of the work that you do and your contribution to LEWIS 

Accountable for your work and always strive for excellence 

Adjusts to change positively  

Appreciates and challenges others, while recognising and rewarding good performance 

Takes advantage of training and development opportunities and encourages others to do so  

Positive and optimistic  

Enthusiastic about implementing new initiatives or ideas 

Acts promptly to resolve issues 

Gives, and are open to, constructive feedback  

Curious, always looking for new information to expand your knowledge 

Has an engaging sense of humour and knows how to have fun 

Displays courage and uses initiative to make improvements to your work 

Aims for simplicity to keep up with the pace  

Motivates yourself and others around you   

 

Cares and is committed to the success of LEWIS  

 

 

Encourages team work and creates a fun and nurturing environment 

 

 

About you  

  • Highly commercialwith strong strategic client consultancy skills  
  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Account Manager or Account Director level 
  • Well versed in social media and the integration of digital marketing into the PR landscape   
  • A track record of retention and the profitable growth of existing accounts  
  • Considered, assertive and influential; a leader with the aptitude to develop and motivate a team 
  • Able to provide consultancy on PR requirements as well as broader marketing strategy 
  • Demonstrable success at securing new business and increasing client revenues  

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.