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Digital Marketing Manager

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About Us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just 22 years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. Our ambition is to break into the top ten by 2020. We have a network of 25 offices, 550 employees and revenue of $64m. Not bad for an agency that doesn’t take itself too seriously.
 

What’s behind our success?  Well, we’re independent so we can continually reinvest the majority of our profits in the company to propel development.  We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.    

We are agile, bold, collaborative, inquisitive and spirited.  We are Team LEWIS.  And we believe that we are on the cusp of something truly remarkable in our industry.

Purpose of the role 

The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition they take an active role in developing that relationship by identifying and selling additional services. This person may also managjunior team members, ensuring individuals have the right skills, and that the team works together effectively.  

Key responsibilities and tasks 

Client Management  

  • Maintains a consultative relationship with the clientacting as the key contact for all marketing and communications services 
  • Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team  
  • Supports clients in all aspects of nurturing and growing their activity and acting as a community manager across a broad range of accounts 
  • Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services; including paid activity and creative 
  • Works with the client and wider LEWIS Pulse team to ensure effective budget management 
  • Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance at pitches where necessary 
  • Ensures regular contact with the client is maintained by direct reports and other team members 
  • Assists with pricing and selling projects 
  • Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads 

Digital / Social media 

  • Plans, implements and maintains social media campaigns and projects for LEWIS Pulse clients, creating innovative and targeted opportunities 
  • Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients 
  • Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram 
  • Uses social listening tools and analytical services to generate insight, fuel social conversation and maximise SEO activity 
  • Refines methodologies in social media measurement and reporting of ROI 
  • Stays up to date on best practices and current trends 

Team working and development  

  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development 
  • Line manages junior account team membersincluding coaching, supervision and assessment  
  • Sets individual objectives on a daily, weekly, monthly and quarterly basis 
 
  • Provides guidance to PR colleagues on how to best manage campaigns, including answering general new business requests 

Reporting and analysis 

  • Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account 
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics 
  • Monitors and reports back on account KPIs and ensures accurate reporting by junior team members 
  • Provides detailed reports to the senior management team on request 

General 

  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values 
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme 
  • Contributes and supports the continuous improvement of systems, practices and policies  
  • Overall, is a guardian of best marketing practice 

LEWIS’ Valued Behaviours 

BOLD 

AGILE 

COLLABORATIVE 

INQUISITIVE 

SPIRITED 

Sees the bigger picture and make links between your own work and the business 

Makes quick and clear decisions and able to "think on your feet" 

Encourages open communication and sharing of knowledge, views and opinions 

Open to learning, seeking feedback for your development 

Enthusiastic and proud of the work that you do and your contribution to LEWIS 

Accountable for your work and always strive for excellence 

Adjusts to change positively  

Appreciates and challenges others, while recognising and rewarding good performance 

Takes advantage of training and development opportunities and encourages others to do so  

Positive and optimistic  

Enthusiastic about implementing new initiatives or ideas 

Acts promptly to resolve issues 

Gives, and are open to, constructive feedback  

Curious, always looking for new information to expand your knowledge 

Has an engaging sense of humour and knows how to have fun 

Displays courage and uses initiative to make improvements to your work 

Aims for simplicity to keep up with the pace  

Motivates yourself and others around you   

 

Cares and is committed to the success of LEWIS  

 

 

Encourages team work and creates a fun and nurturing environment 

 

 

About you  

  • Previous client facing digital and social media experience at a Senior Digital Marketing Executive Manager level 
  • Understanding of client business issues and requirements 
  • Understanding of the local market and opportunities for growth 
  • Strong project management skills with an ability to plan and prioritise  
  • A persuasive and convincing writing style 
  • Ability to delegate effectively  
  • Calmness under pressure and ability to achieve tight deadlines 
  • Ability to interact confidently with clients at a senior level 
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action 
  • Creative thinking and an open minded approach