Reposition Criteo as a leader in commerce media among French decision-makers
by clarifying its offering and restoring confidence, in a context of unfamiliarity with its solutions,
market fragmentation and negative perceptions linked to its former image as a retargeting specialist.

To meet Criteo’s challenge, we first conducted a thorough audit of the existing situation.

This step allowed us to gain a deep understanding of the brand, its market, its various solutions and offerings, its platforms, its industry and its targets.

We were then able to clarify the messaging and define a precise and relevant positioning for Criteo.

‘Criteo is the advertising partner that helps brands, retailers, agencies and publishers grow through smarter, AI-powered commercial advertising.’

This groundwork then fed into the creation of a strong creative concept, ‘At the heart of commerce’, tailored to local challenges.

The campaign strategy is divided into two complementary phases:

➢ Phase 1 (awareness) aims to increase Criteo’s visibility among all its audiences. It is divided into two stages:

During the first month, the focus is on the key channels where Criteo stands out (open web, retail media, social networks).

During the second month, the focus is on the various players (publishers, agencies, brands, retailers) who use Criteo.