In a ground-breaking series over eight weeks, the Global CMO Report reveals the state of the profession.
How are CMOs navigating the complexities of the market and leveraging techniques and technologies to achieve their objectives?
Sign up for the eight-part report to find out.
CMOs are under pressure to generate revenue and sales leads. In part one of our global report we reveal the key threats and challenges they face.
In part two, we explore the strategies CMOs are using to overcome tomorrow's challenges today.
In part three, we reveal the most tracked KPIs, regional differences in focus and the understanding of these metrics.
In part four, we explore the changes in how CMOs approach procurement and the impact this has.
In part five, we dive into the current priorities, skills and challenges faced by CMOs in building and maintaining high performance teams.
In difficult times, community funding can come under pressure. In part six, we examine current trends in affecting support for causes.
In part seven, we explore the current state of AI integration in marketing, its benefits and the challenges faced by organizations.
In part eight, we explore the two sentiments of excitement and stress among CMOs regarding the future of marketing.