Demand Generation and Account-based Marketing

At the end of the day, it’s all about creating opportunities and driving sales. We are experts in all aspects of demand generation, from inbound and outbound campaigns to targeted account-based marketing, we’ve got you covered.

We start by understanding the current challenges you are facing. Do you need to add new leads to the pipeline or do you have plenty of new leads, but you can’t seem to progress them into real sales opportunities? Knowing what you need, as well as what has worked and what hasn’t, helps us formulate a strategy just for you.

Based on that information, we’ll create a plan that is focused on achieving your specific goals, and will use tools such as direct mail programs, prospecting campaigns, events, advertising, social media, and email campaigns to create a powerful marketing mix. But we don’t stop there. It’s about the results, not the activity, so we incorporate lead tracking and analysis to continually adjust and improve campaigns. We are comfortable with a wide range of CRM and database management tools, so we can work in a way that is easiest and most efficient for you and your team.

Sales and Channel Enablement

Your marketing program is only as strong as your sales channel. We have deep experience working with sales and channel partners to develop the materials, strategies and campaigns that will make your extended team successful.

We start with educational materials to make sure the team has a firm understanding of ongoing campaigns, goals and current messaging, including the overall strategy and how to position the solution or product to the market. We deliver client-facing materials that speak directly to targets, including PowerPoint presentations, data sheets and creative prospecting emails.

When it comes to channel-facing programs, our expertise includes incentive programs, the development of intranets and portals so current materials are always close at hand, and consistent outreach to keep your solution top of mind with partners.

Do get in touch