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LEWIS

Azienda

Siemens Digital Industries Software

Ufficio

Milano

Servizi

Settori

Case Study, Consulenza Strategica, Interviste, PR, Relazioni Pubbliche, Ufficio Stampa

Siemens Digital Industries Software


The collaboration between LEWIS and Siemens dates back to 2005 and is still active despite the turnover of people within the company’s marketing division.

Targets

When the former UGS was acquired by Siemens (becoming Siemens Digital Industries Software), LEWIS supported the company in the communication management of this important milestone. The goal was, and still is, to strengthen the leadership position in the Italian market by focusing on vertical sectors such as automotive, manufacturing, aerospace and machinery.

Strategy

To achieve these goals, LEWIS leveraged Siemens’ expertise and thought leadership through case studies, signature articles, interviews and participation in special editorials.

Since the start of the campaign, we have helped generate more than 3,200 articles. Most of these articles appeared in vertical publications in the sectors of interest to Siemens. Also because the diktat imposed by the EMEA HQ prohibits us from speaking with business and financial publications. A limitation that did not scare us, on the contrary, it stimulated us to find and experiment with new approaches.

Results

  • 3,200+ releases

 

Collaboration start date: 2005 and still ongoing

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