July 17, 2019
Digital Marketing Analytics isn’t the most popular sector of marketing. In fact, many don’t know what it is or what analysts actually do. It's been pretty low key - until now. Analytics is becoming a driving factor in measuring results and finding solutions. Trust me, I’m new to this too.
Digital Marketing Analytics is a way to track online marketing efforts, such as the website and social media, in order to understand what’s working, what isn’t, and what to improve on. This collection of data allows us to see what the consumers are engaging with and how we can adjust accordingly. For example, let’s say a company launched Facebook ads and want to see how they’re performing. From a tracking platform like Google Analytics, we can see how many users saw the ads, who was referred to the website from this ad, what pages this user went to, how long they were on the website, and so much more. You just need to know what you want to find out.
As a new member of the team, I mainly just get coffee for the office. Kidding, they have cold brew on tap. As a newbie, I am continually learning. Working alongside the fabulous web analytics team I am able to see the process from start to finish. Some of the duties I perform are aiding with setting up tracking and tagging on the different platforms, creating dashboards to display the data, pulling reports, finding insights from the data, and more. It’s never a dull day over here.
Thus far, I’ve learned an enormous amount. I now know how to use various platforms to track, evaluate and display metrics. Data is now my friend. Not only this but working with other professionals as a team has taught me so much about time-management, communication and how to accurately turn requests into the necessary actions.
Data is such a massive entity. The only way to familiarize yourself with it is to dive in and see what you know and what you need to master. Start with platforms like Google Analytics and Google Tag Manager and follow your curiosity. If I can do it, so can you.
Want to learn more? Check out the blog post, what is web analysis for more analytics related content and take a look at our analytics consulting services and see how LEWIS can help you on your journey of exploring data. You never know what you might find.