The PR campaign will focus on building brand awareness across North America (US/Canada) and Germany, where the company is headquartered. The aim will be to uniquely position cloudeo, whose ambition is to make geodata accessible for everyone, as a new business model enabler and ecosystem provider in the geodata industry.
LEWIS will support cloudeo through the definition of a campaign narrative and messaging, strategy development, content creation and media relations. Through its Global Hub, specializing in managing multi-market campaigns and defining multi-market strategies, LEWIS will drive efficiencies and consistency.
Dr. Manfred Krischke, founder and CEO of cloudeo, commented: “We are very excited about this new collaboration. LEWIS convinced us they were the right partner to elevate our brand to the media through defining the best strategy to support our business and their relevant media connections and relationships.”
“We love working for brands like cloudeo. They’re innovative, visionary and bold. We look forward to positioning cloudeo as a disruptor in the geodata market. cloudeo adds to our existing portfolio of cloud, IoT and blockchain brands which we’re very proud of,“ added Rafael Rahn, Senior Vice President Central & Eastern Europe at LEWIS.
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