{"id":5250,"date":"2020-11-11T10:47:02","date_gmt":"2020-11-11T10:47:02","guid":{"rendered":"https:\/\/www.teamlewis.com\/nl\/?post_type=work&#038;p=5250"},"modified":"2026-02-27T11:15:03","modified_gmt":"2026-02-27T11:15:03","slug":"blackberry","status":"publish","type":"work","link":"https:\/\/www.teamlewis.com\/nl\/ons-werk\/blackberry\/","title":{"rendered":"BlackBerry"},"content":{"rendered":"<h2 class=\"header-work\">Shifting Brand Perception<\/h2>\n<hr class=\"small\" \/>\n<h2>Challenge<\/h2>\n<p>Blackberry, once one of the biggest household names in consumer technology, engaged LEWIS to build global awareness around their corporate shift towards becoming a leader in cybersecurity. This was an opportunity to build a new B2B narrative around an otherwise, well-known consumer brand.<\/p>\n<h2>Approach<\/h2>\n<p>The team blended executive visibility with product news while focusing on the overall company narrative to drive top-tier coverage. Leveraging key moments, such as the annual Black Hat cybersecurity event, for strategic announcements and thought leadership ensured maximum impact. An ever-present emphasis on owned content in the form of original cybersecurity research helped establish credibility for the program.<\/p>\n<h2>Results<\/h2>\n<p>Repositioning Blackberry as an\u00a0innovative cybersecurity leader while reinforcing the company\u2019s legacy of trust and security has been a success with major lift in cybersecurity and feature stories in outlets such as CNBC, Business Insider, Forbes and more.<\/p>\n<h5>400+<\/h5>\n<blockquote><p>Articles on security &amp; smart car leadership at CES 2020<\/p><\/blockquote>\n<h5>70%<\/h5>\n<blockquote><p>New product launch SOV at Blackhat 2019<\/p><\/blockquote>\n<h5>300+<\/h5>\n<blockquote><p>Pieces of top-tier business and technology media coverage<\/p><\/blockquote>\n","protected":false},"author":233,"featured_media":5251,"comment_status":"open","ping_status":"closed","template":"","acf":[],"_links":{"self":[{"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/work\/5250"}],"collection":[{"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/users\/233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/comments?post=5250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/media\/5251"}],"wp:attachment":[{"href":"https:\/\/www.teamlewis.com\/nl\/wp-json\/wp\/v2\/media?parent=5250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}