Date

10/23/2019

Region

APAC

Office

Kuala Lumpur, Malaysia

Department

Digital, PR

Account Coordinator


About LEWIS

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty three years. We now rank among the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m and rising. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets and services; making strategic acquisitions. Our people, agency and campaigns have not gone unnoticed. We have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA. 

Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development. We can do this because we are independent and 100% employee-owned. 

As we enter the next phase of growth, our challenge is not to lose any of our character and values. We will communicate a clear and visible brand in the marketplace. We will continue to promote our entrepreneurialism, agility, creativity, credibility and professionalism. We will ensure that we inspire and help our clients to shape tomorrow. It’s an exciting future, and we believe we are at the start of something truly remarkable in our industry.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we want people that recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. We want our people to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role

The Account Coordinator is a media focussed role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Coordinator will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
  • Supports the new business process by providing research and coordination
  • Assists with the coordination of press tours, events and review programmes

Media Relations  

  • Understands and avidly follows the news agenda, positioning clients and products within context
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
  • Develops media and blogger relationships for self and on behalf of the team
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
  • Organises and coordinates media interviews and press briefings 

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Develops and shares knowledge around how to find a good news angle or hook
  • Focuses on improving writing ability, adapting and refining style to suit the needs of the client 

Digital / Social media

  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Provides social media insight as well as execution and management of related digital activity

Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
  • Escalates general new business requests to appropriate team members
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
  • Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Account Director or senior management team on request

General

  • Supports the Account Servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies 

LEWIS’ Valued Behaviours

BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Takes ownership for your work, objectives and projects

 

Reacts and takes quick action when necessary

 

Accepts and respects differences when working with others

Responds well to feedback and learns from it

 

Enthusiastic and proud of work and contribution to LEWIS

 

Acts with confidence and uses own initiative

 

Remains focused and resilient when under pressure

 

Communicates and listens effectively to clients and colleagues at all levels

Actively seeks out advice or guidance

 

Positive and optimistic attitude

 

Identifies solutions to problems

 

Receptive to changing circumstances

 

Establishes and maintains a strong personal network of contacts

Eager to learn and applies this to learning to work

 

Engaging sense of humour and knows how to have fun

 

Open and receptive to new ideas

 

Supports colleagues and works well as part of a team

 

Keen to understand what other teams do in the agency

Cares about and shows commitment to the success of LEWIS

 

About you

  • A communications or marketing related degree (or equivalent)
  • Ideally, experience of working in a PR, marketing or digital communications environment
  • Attention to detail 

  • Proven written ability in English and local languages
  • Able to write decent copy in both English (priority) and Bahasa
  • Fresh grad
  • Ability to photoshop a plus
  • Creative thinking 


  • Confident presentation skills 

  • Keen interest in the media: print and broadcast 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Clear interest in current affairs and news agenda 


This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

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