Date

6/11/2019

Region

APAC

Office

Singapore, Singapore

Department

Digital, PR, Strategy

Account Director


About LEWIS

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty three years. We now rank among the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m and rising. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets and services; making strategic acquisitions. Our people, agency and campaigns have not gone unnoticed. We have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.

Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development. We can do this because we are independent and 100% employee-owned.

As we enter the next phase of growth, our challenge is not to lose any of our character and values. We will communicate a clear and visible brand in the marketplace. We will continue to promote our entrepreneurialism, agility, creativity, credibility and professionalism. We will ensure that we inspire and help our clients to shape tomorrow. It’s an exciting future, and we believe we are at the start of something truly remarkable in our industry.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we want people that recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. We want our people to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role

The Account Director is a senior strategic and creative client-facing position providing leadership to a team of account executives and account managers. This person will work with the senior management team to ensure that their office delivers a creative and forward-thinking client service. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the account. In addition they are responsible for developing that relationship by identifying and selling additional services, thereby impacting revenues and income.

Key responsibilities and tasks

           Client Management

  • Engages in and ensures a strategic relationship with the client, providing insight and partnership across all aspects of the marketing and communications spectrum

  • Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements

  • Delivers an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging communications channels

  • Plays an integral role in the senior management team, ensuring account profitability and optimising the impact of revenues on the business

  • Leads the new business process in collaboration with the local and regional leadership team, making key decisions and playing a crucial role in selling LEWIS credentials throughout the tender process

    Media relations

  • Maximises media relations activity on behalf of the client via an in depth knowledge of team networks

  • Recognises and creates media opportunities for the client in line with wider industry activity

  • Shares their detailed knowledge of the media landscape with team members, operating as a significant contributor in the tech, digital and consumer space

  • Utilises their network to create and maximise client coverage, advising on potential narrative, storytelling and thought leadership opportunities

  • Maximises their team’s understanding of current affairs by promoting a commitment to understanding the news agenda

    Content

  • Oversees the creation of high quality and engaging content, providing knowledgeable quality control and guidance to all relevant colleagues

  • Works with the client to develop and implement an impactful content strategy

  • Works with the team to improve own and others knowledge of content trends, driving a commitment to excellent story-telling across the business

    Digital / Social media

  • Uses social media to recognise trends and proactively promotes new tools, solutions and processes to continuously evolve and optimise client PR campaigns across the business

  • Provides social media insight as well as strategic management of client activity

  • Works collaboratively with the digital team to increase the utilisation and selling of digital services

    Team working and development

  • Takes overall leadership responsibility for the account team, including coaching, supervision, assessment and reviews of all team members

  • Sets strategic team objectives on a weekly, monthly, quarterly and annual basis

  • Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team

  • Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary

  • Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges

  • Acts as leader in guiding colleagues on how to best manage campaigns and projects

  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development

  • Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements

  • Work with the HR team to reward, retain and develop the team and resolve any performance issues

    Reporting and analysis

  • Ensures profitability on all accounts and effectively manages budgets

  • Understands and maximises the impact of client revenues on the business

  • Communicates account performance internally and provide strategic advice to the client based on measurable analysis

  • Monitors and reports on account KPIs and ensure accurate reporting by junior team members

  • Provides detailed reports to the Account Director or senior management team on request

    General

  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues

  • Take a proactive role in promoting the LEWIS brand, its identity, values and work

  • Support the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme

  • Overall, be a guardian of best marketing practice

LEWIS’ Valued Behaviours

BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Open minded and actively seeks new ideas

Flexible and adapts to ambiguous and rapidly changing environments

Identifies what motivates others and uses this knowledge to improve performance

Encourages others to seek out new information

Enthusiastic and proud of the work that you do and your contribution to LEWIS

Not afraid to challenge traditional and orthodox approaches

Considers the risks when making decisions

Uses your network to build partnerships to contribute to LEWIS' success

Considers possible future trends and opportunities, using this to LEWIS' advantage

Positive and optimistic

Actively encourages and supports creative and innovative thinking

Adapts your communication style to suit a variety of situations

Not afraid to challenge stakeholders where appropriate

Creates learning opportunities for your team and facilitate their development

Has an engaging sense of humour and knows how to have fun

Considers and implements different approaches and ideas to support the overall strategy

Helps others to understand the reasons for change, dealing with resistance where necessary

Values and uses the experience and expertise of your colleagues

Committed to developing your team

Cares and is committed to the success of LEWIS

About you

  • Highly commercial, with strong strategic client consultancy skills

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Account Manager or Account Director level

  • Well versed in social media and the integration of digital marketing into the PR landscape

  • A track record of retention and the profitable growth of existing accounts

  • Considered, assertive and influential; a leader with the aptitude to develop and motivate a team

  • Able to provide consultancy on PR requirements as well as broader marketing strategy

  • Demonstrable success at securing new business and increasing client revenues

    This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

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