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TEAM LEWIS LEWIS

Region

Europe

Office

Milan, Italy

Department

Account Servicing

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Account Executive


Purpose of the role

The Account Executive is a media focussed role that also provides administrative support to the wider Account Servicing team. The role requires the ability to handle a number of tasks and projects at any one time, working to deadlines and proactively pursuing activity. The Account Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
  • Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
  • Supports the new business process by providing research and coordination
  • Assists with the coordination of press tours, events and review programmes

Media Relations 

  • Understands and avidly follows the news agenda, positioning clients and products within context
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
  • Develops media and blogger relationships for self and on behalf of the team
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities
  • Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
  • Organises and coordinates media interviews and press briefings

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Develops and shares knowledge around how to find a good news angle or hook
  • Focuses on improving writing ability, adapting and refining style to suit the needs of the client

 Digital / Social media

  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Provides social media insight as well as execution and management of related digital activity

Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
  • Escalates general new business requests to appropriate team members
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
  • Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Account Director or senior management team on request

General

  • Supports the Account Servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies


About you

  • Ideally, experience of working in a PR, marketing or digital communications environment
  • Attention to detail 

  • Proven written ability in English and Italian
  • Creative thinking 


  • Confident presentation skills 

  • Keen interest in the media: print and broadcast 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Clear interest in current affairs and news agenda 


This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.  

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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