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LEWIS

Date

8/25/2020

Region

APAC

Office

Sydney, Australia

Department

Digital, PR

Account Executive


About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.

Purpose of the role

The Account Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Account Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects, helping to establish LEWIS as an invaluable long-term partner for marketing and communications services
  • Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
  • Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
  • Participating in new business pitches by providing research support and coordination
  • Assists with the coordination of press tours, events and review programmes

Media Relations 

  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis
  • Develops and strengthens existing media relationships for self and the team
  • Monitors relevant news sources and alerts the team to relevant breaking news opportunities
  • Understands and identifies strong news angles and media opportunities
  • Secures on-going and regular media opportunities such as columns and Q&As
  • Organises and coordinates media interviews and press briefings

Content

  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Creates press materials and compelling content for both traditional and digital media
  • Creates valuable and insightful briefing sheets to assist clients with their press communications
  • Understands and develops knowledge around finding a good news angles or hooks
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
  • Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

  • Provides social media execution and management of related digital activity
  • Implements and maintains social media communities, campaigns and projects for digital clients
  • Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
  • Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
  • Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director
  • Communicates account performance internally at account reviews
  • Provides reports to the Account Director or senior management team on request

General

  • Supports the Account Servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies

LEWIS’ Valued Behaviours

             BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Takes ownership for your work, objectives and projects

 

Reacts and takes quick action when necessary

 

Accepts and respects differences when working with others

Responds well to feedback and learns from it

 

Enthusiastic and proud of work and contribution to LEWIS

Acts with confidence and uses own initiative

 

Remains focused and resilient when under pressure

 

Communicates and listens effectively to clients and colleagues at all levels

Actively seeks out advice or guidance

 

Positive and optimistic attitude

 

Identifies solutions to problems

 

Receptive to changing circumstances

 

Establishes and maintains a strong personal network of contacts

Eager to learn and applies this to learning to work

 

Engaging sense of humour and knows how to have fun

 

Open and receptive to new ideas

 

Supports colleagues and works well as part of a team

 

Keen to understand what other teams do in the agency

Cares about and shows commitment to the success of LEWIS

About you

  • A communications or marketing related degree (or equivalent)
  • Relevant experience of working in a B2B, corporate, consumer or digital communications environment at an Account Coordinator or Account Executive level
  • Attention to detail 

  • Proven written ability in English and local languages
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Highly developed presentation skills 

  • Thorough knowledge of media
  • Understanding of market research and analysis 


  • Ability to delegate effectively 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Proven ability to keep abreast of current affairs and relate them to client situations 

  • Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. 

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

 

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