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LEWIS

Date

9/28/2020

Region

APAC

Office

Hong Kong, China

Department

Digital, PR

Account Manager


About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role

The Account Manager works with both their clients and their team to ensure the efficient and effective running of their accounts. They clearly understand their clients’ objectives and requirements, the commercial terms of their retained accounts and projects and level of resource required to service the accounts. Client facing, Account Managers translate quick but creative thinking into decisive action; providing team management, delegation of tasks and exceptional media relations skills.

Key responsibilities and tasks

Client Management

  • Builds and maintains strong relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages all communication with the client and ensures deadlines and service agreements are met consistently by the team
  • Works closely with the client and Account Director to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services
  • Adds value to new business pitches by providing support with coordination, content generation and presentation preparation, in addition to attendance
  • Schedules, organises and runs regular client meetings and calls, providing consultative advice on tactical communications activity

Media relations

  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects 

  • Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
  • Utilises networks to create and maximise client coverage, advising on long-form and short-term narratives
  • Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles 

Content

  • Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material 

  • Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
  • Works with content experts to improve knowledge of techniques and writing styles across multiple channels and platforms

Digital / Social media

  • Uses social media platforms to expand own network, develop media relationships and positively impact client results
  • Pitches additional digital content including infographics, animations and video to support written content and client aims
  • Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
  • Provides social media insight as well as execution and management of related digital activity
  • Works collaboratively with the digital team to increase the utilisation of digital services wherever possible 

Team working and development

  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
  • Line manages the account team, including coaching, supervision, assessment and review of junior team members 

  • Sets team objectives on a daily, weekly, monthly and quarterly basis 

  • Ensures the on-going achievement of all deliverable client objectives
  • Monitors team activity levels against budget, increasing and decreasing individuals allocation where necessary
  • Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
  • Works with the Talent team to recruit high calibre junior level candidates into the team
  • Works with the HR team to reward, retain and develop your team and resolve any performance related issues
  • Regularly attends and leads LEWIS training sessions and daily press briefings to enhance skills and develop knowledge 

Reporting and analysis

  • Ensures that all activity and results are reported back to the client, providing insight and analysis where possible
  • Communicates account performance internally (account reviews) to relevant stakeholders
  • Provides detailed reports to the Account Director or senior management team on request

General

  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies

LEWIS’ Valued Behaviours

BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Sees the bigger picture and make links between your own work and the business

Makes quick and clear decisions and able to "think on your feet"

Encourages open communication and sharing of knowledge, views and opinions

Open to learning, seeking feedback for your development

Enthusiastic and proud of the work that you do and your contribution to LEWIS

Accountable for your work and always strive for excellence

Adjusts to change positively

Appreciates and challenges others, while recognising and rewarding good performance

Takes advantage of training and development opportunities and encourages others to do so

Positive and optimistic

Enthusiastic about implementing new initiatives or ideas

Acts promptly to resolve issues

Gives, and are open to, constructive feedback

Curious, always looking for new information to expand your knowledge

Has an engaging sense of humour and knows how to have fun

Displays courage and uses initiative to make improvements to your work

Aims for simplicity to keep up with the pace

Motivates yourself and others around you 

 

Cares and is committed to the success of LEWIS

 

 

Encourages team work and creates a fun and nurturing environment

 

 

 About you

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at a Senior Account Executive or Account Manager level
  • Attention to detail 

  • Proven written ability in English and local languages
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Highly developed presentation skills 

  • Thorough knowledge of media: print and broadcast 

  • Understanding of market research and analysis 

  • Ability to motivate and lead a team 

  • Ability to delegate effectively 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Ability to interact with confidence at board-level with clients 

  • Proven ability to keep abreast of current affairs and relate them to client situations 

  • Polished and professional appearance 


This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

 LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

 

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