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LEWIS

Date

8/25/2020

Region

APAC

Office

Singapore, Singapore

Department

Business Development

Client Engagement Manager, APAC


About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role

The Client Engagement Manager (CEM) plays a strategic role in the identification, management and execution of new business activity. The focus of this role is to drive and increase new business opportunities for LEWIS by identifying and proactively approaching potential prospects, as well as actively involved in the regional marketing function. The CEM generates leads, develop pitches and ultimately, secures new clients. This person takes a lead role in representing the business at conferences and networking events. 

Key responsibilities and tasks

New Business

  • Supports the regional/office leader in the new business process, playing a crucial role in selling LEWIS credentials throughout the tender process
  • Works closely with office heads and senior APAC team members to develop compelling content and events to drive lead generation and engagement
  • Understands and capitalises on the unique selling points of LEWIS and is able to leverage these against competitor offerings
  • Works with the office leaders to identify target businesses and utilises on and offline networks to establish connections with key decision makers and budget holders
  • Develops and maintains a map of relevant businesses and organisations, making use of this knowledge to create targeted campaigns and maximise the impact of approaches
  • Maintains an accurate database of prospects
  • Supports local market teams and regional stakeholders with prospect outreach, maintaining a solid cadence of outreach, tracking and reporting back on outcomes
  • Generates, identifies and nurtures new business prospects
  • Identifies and drives cascade opportunities between practices/services and within the LEWIS and LEWIS+ network
  • Writes and compiles compelling credentials and RFI and RFP responses (within deadline) with the aim of securing pitch opportunities
  • Puts in place and monitors pitch schedules to ensure that the pitch process is on track and deadlines are met
  • Produces regular, accurate and comprehensive reports on new business activity and results

Marketing Activity

  • Works in conjunction with the regional marketing team to promote LEWIS as leading provider of integrated communications services
  • Stays across local and regional marketing plans, actively involved with execution where needed
  • Supports with SEO and SEM campaigns
  • Works closely with the marketing, local market teams and Futures Hub to ensure marketing is central to driving brand awareness and qualified leads
  • Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
  • Suggests ideas for creative outreach campaigns to drive new business

Digital / Social Media

  • Actively promotes the integration of digital and creative product solutions to new clients, developing the uptake of the different services offered by LEWIS
  • Works to keep up with the latest platform trends and collaborates with markets to increase the selling of digital services
  • Uses social media to recognise industry trends and proactively promote new tools, solutions and processes to continuously evolve and optimise selling opportunities for LEWIS services

Team working and development

  • Ensures personal and deliverable objectives are met on an on-going basis
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

General

  • Supports training sessions where relevant, with a view to maximising opportunities to expand team skills and grow revenues
  • Takes a proactive role in promoting the LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting, both internally and externally, opportunities at LEWIS across social media and via the referral scheme
  • Maintains a detailed and up-to-date knowledge of industry (competitors’ and clients’) activities
  • Overall, acts as a guardian of best practice

LEWIS’ Valued Behaviours

BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Sees the bigger picture and make links between your own work and the business

Makes quick and clear decisions and able to "think on your feet"

Encourages open communication and sharing of knowledge, views and opinions

Open to learning, seeking feedback for your development

Enthusiastic and proud of the work that you do and your contribution to LEWIS

Accountable for your work and always strive for excellence

Adjusts to change positively

Appreciates and challenges others, while recognising and rewarding good performance

Takes advantage of training and development opportunities and encourages others to do so

Positive and optimistic

Enthusiastic about implementing new initiatives or ideas

Acts promptly to resolve issues

Gives, and are open to, constructive feedback

Curious, always looking for new information to expand your knowledge

Has an engaging sense of humour and knows how to have fun

Displays courage and uses initiative to make improvements to your work

Aims for simplicity to keep up with the pace

Motivates yourself and others around you 

 

Cares and is committed to the success of LEWIS

 

 

Encourages team work and creates a fun and nurturing environment

 

 

 

 

 

 

 

About you

  • Demonstrable success at securing new business
  • Highly commercial, with a proven track record of commercially impacting a business via lead generation and strategic client consultancy
  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment
  • Has a solid understanding of the wider communications and marketing industry
  • Well versed in social media and the integrated selling of digital marketing within a wider communications context
  • Excellent verbal and written communications skills

Key internal contacts

  • Line manager – Head of Regional Strategic Accounts
  • Dotted reporting line – Senior Marketing Manager, APAC
  • Futures Hub
  • Regional Marketing
  • Local APAC offices – Australia, Singapore, Malaysia, Hong Kong, China
  • VP, Regional head of APAC
  • VP, Talent & Operations, APAC

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

 

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