Brussels, Belgium



Content Specialist

Purpose of the role

The content specialist is responsible for the content planning and creation of integrated campaigns. As a creative editor, a content specialist will thrive on successfully developing content ideas that are in line with key messages of our clients and creating that content in such a way that it can be used for owned, earned, paid or shared media.

Key responsibilities and tasks


  • Drafts a broad range of written materials; primarily thought leadership content such as blog posts, opinion pieces, whitepapers and case studies. But also: media alerts, press releases and interview pitches, ensuring a consistent level of high-quality content
  • Reviews content written by colleagues and gives constructive feedback
  • Understands and develops knowledge around how to find a good news angle or hook
  • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client

Client Management

  • Understands client’s business goals, and translates their needs into deliverables and actions
  • Interviews and develops relationships with key spokespeople, the clients’ customers and partners, and other subject-matter experts
  • Identifies creative opportunities within existing accounts, and approaches problems from different perspectives
  • Participates in client events to gather information for upcoming content projects if needed
  • Is responsible for managing content calendars of retainer campaigns
  • Offers thoughtful advice and recommendations to clients and team regarding content strategy, tactics and writing style
  • Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages communication with select clients and ensures deadlines and service agreements are met consistently

Team working and development

  • Supports account servicing teams with additional content creation support, if needed
  • Works cross-functionally with other teams to develop impactful and cohesive content for each client online and in traditional media outlets
  • Participates in team meetings to ensure polished content is delivered in a timely manner and helps the team generate fresh ideas during brainstorming discussions

New business

  • Work with teams on developing editorial and content strategies for new business proposals
  • Participating in new business meetings to pitch content services and work with perspective new clients to develop content ideas and strategies


  • Regularly attends LEWIS training sessions to enhance skills and develop knowledge
  • Day-to-day, ad hoc and project administrative duties

About you

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment
  • Attention to detail 

  • Proven written ability in Dutch. The ability to fluently communicate in English and/or French is a plus.
  • Willing to commute between our offices in Antwerp and Brussels
  • Creative thinking 

  • Understanding of client business issues and requirements 

  • Understanding of market research and analysis 

  • Ability to delegate effectively 

  • Calmness under pressure and ability to achieve tight deadlines 

  • Ability to interact with confidence at board-level with clients 

  • Proven ability to keep abreast of current affairs and relate them to client situations 

  • Polished and professional appearance