Shanghai, China





We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty three years. We now rank among the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m and rising. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets and services; making strategic acquisitions. Our people, agency and campaigns have not gone unnoticed. We have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA. 


Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development. We can do this because we are independent and 100% employee-owned.

As we enter the next phase of growth, our challenge is not to lose any of our character and values. We will communicate a clear and visible brand in the marketplace. We will continue to promote our entrepreneurialism, agility, creativity, credibility and professionalism. We will ensure that we inspire and help our clients to shape tomorrow. It’s an exciting future, and we believe we are at the start of something truly remarkable in our industry.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are our values and what we look for in every person at LEWIS. As we evolve, grow and expand, we want people that recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. We want our people to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role

As a copywriter, you'll play a key role in content-first programs. You’ll work closely with the wider account servicing team, posting and promoting your content online, and using basic analytics to track results and impact. 

You'll also play a role on new business from time to time, explaining LEWIS’s approach to content and designing creative programs that help us win new campaigns.    

Copywriters at LEWIS have a strong working knowledge of journalism, public relations, marketing and / or design, as well as a passion for digital and social media. They thrive in a fast-paced agency environment and work on a wide range of clients, projects and brands. They are creative thinkers and find innovative solutions to achieve our clients’ business and marketing goals. Successful content strategists are perfectionists when it comes to the written word and can demonstrate an ability to think conceptually. They are able to wrap their heads around complex ideas and can translate it into language easily understood by multiple audiences.

Key responsibilities and tasks

Team Support

  • Participate in development of a content strategy for each campaign, working closely with account leads, media strategists, creatives and digital marketing experts 
  • Work cross-functionally with PR, digital and social to develop impactful and cohesive content for each client online and in traditional media outlets
  • Write compelling content in a variety of forms, including blog posts, infographics, social media posts and more
  • Participate in team meetings to ensure polished content is delivered in a timely manner and help the team generate fresh ideas during brainstorming discussions

Client Relations

  • Understand the client’s business goals and objectives, and translate their needs into deliverables and actions
  • Be the guardian of the client’s voice and ensure consistency when developing and approving all content and creative assets
  • Provide strategic advice and creative thinking regarding content and campaigns on an on-going basis
  • Interview and develop relationships with key spokespeople, the clients’ customers and partners, and other subject-matter experts
  • Identify creative opportunities within existing accounts, and approach problems from different perspectives
  • Participate in client events to gather information for upcoming content projects

New Business

  • Design creative content programs for new business opportunities, and participate in pitches as needed
  • Attend agency and industry events to network, build relationships and spread the word around LEWIS’ content offerings

Knowledge and Skills

  • Proven ability in writing, editing and proofreading digital and print content
  • Understanding of traditional and social media, and current affairs and industry trends
  • Experience dealing with editors, bloggers and online influencers
  • Collaborative, articulate thinker with the ability to take creative direction under pressure
  • Calmness under pressure and ability to deliver to tight deadlines
  • Creative thinking and independent problem solving
  • Time management and organization
  • Acute attention to detail
  • Positive, constructive attitude
  • Polished and professional appearance
  • Experience working with digital marketing tools in China is a plus 

LEWIS’ Valued Behaviours






Takes ownership for your work, objectives and projects


Reacts and takes quick action when necessary


Accepts and respects differences when working with others

Responds well to feedback and learns from it


Enthusiastic and proud of work and contribution to LEWIS


Acts with confidence and uses own initiative


Remains focused and resilient when under pressure


Communicates and listens effectively to clients and colleagues at all levels

Actively seeks out advice or guidance


Positive and optimistic attitude


Identifies solutions to problems


Receptive to changing circumstances


Establishes and maintains a strong personal network of contacts

Eager to learn and applies this to learning to work


Engaging sense of humour and knows how to have fun


Open and receptive to new ideas


Supports colleagues and works well as part of a team


Keen to understand what other teams do in the agency

Cares about and shows commitment to the success of LEWIS

About you  

  • Bachelor’s degree (preferably with an English, PR, Journalism or marketing-related major)
  • At least two years of content, PR and / or digital marketing experience

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.