Singapore, Singapore


Creative, Design

Creative Director

About us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just 22 years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. Our ambition is to break into the top ten by 2020. We have a network of 25 offices, 550 employees and revenue of $64m. Not bad for an agency that doesn’t take itself too seriously.

What’s behind our success?  Well, we’re independent so we can continually reinvest the majority of our profits in the company to propel development.  We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.   

We are agile, bold, collaborative, inquisitive and spirited.  We are Team LEWIS.  And we believe that we are on the cusp of something truly remarkable in our industry. 

Purpose of the role

The Creative Director at LEWIS drives creative programs, including strategy and tactical implementation, for LEWIS and its integrated clients. They manage the creative vision, look, feel and tone of our clients’, and our own, identity online. They are responsible for leading, developing creative guidelines and directing creative work. The Creative Director is an expert in all facets of the creative process — and the creative industry — in order to produce the best work. Collaborating with office heads, local market creatives, client servicing team and other marketers on a daily basis, this person is a conceptual thinker with a keen business sense and the ability to sell creative ideas to clients. 

Key responsibilities and tasks

Client Management

  • Leads a fully accountable strategic relationship with the client, providing insight, expertise and partnership across a wide variety of creative services (ie. Video production, animation, graphic design, website interaction)
  • Responsible for ensuring excellent client communication at all levels; defining KPIs, deadlines and service agreements for the team
  • Drives the delivery of an added-value consultancy and works closely with clients to deliver campaigns, services and products across traditional and emerging creative technologies, both on and off-line
  • Takes ownership of creative services role in the new business process in collaboration with the Futures Hub team and local office heads, making key decisions and playing a crucial role in selling LEWIS creative credentials throughout the tender process

Creative Services

  • Sells creative opportunities within existing accounts and leads clients to uptake creative solutions
  • Works collaboratively with the local senior management teams to monetise and promote creative ideas, maximising the commercial impact on the business
  • Directs creative concepts which align to business goals, ensuring efficient and effective delivery by the team
  • Actively promotes the adoption of novel ideas, creative thinking and innovative solutions across the local team
  • Ensures a consistent level of service and creative output from the creative services team
  • Provides strategic insight and direction for new business pitches and internal communications
  • Introduces new technologies and development platforms to the team, with a view to supporting emerging client needs
  • Keeps pace with external creative trends and shares this knowledge with the creative team and local colleagues


  • Works collaboratively with the client servicing team to increase the utilisation and selling of digital services
  • Oversees the management of creative initiatives and projects for both LEWIS and its clients, integrating these with other LEWIS services where possible
  • Partners with the client servicing team to develop innovative, compelling and impactful creative content for both current and prospective clients
  • Measures client growth and impact across internal and external accounts
  • Support training for PR professionals and the support teams to develop their digital and social media skills 

Team working and development

  • Defines deliverable client objectives and sets standards of excellence for all client activity, driving commitment from all levels of the team
  • Monitors team activity levels against budget, increasing fees and negotiating with clients and suppliers where necessary
  • Plays a leading role in the new business process, project managing pitch teams and delivering credible solutions to new business challenges
  • Acts as leader in guiding colleagues on how to best manage campaigns and projects
  • Acts as a respected line manager (where applicable), working closely with line reports to maximise strengths, improve weaknesses and support career development
  • Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
  • Work with the HR team to reward, retain and develop the team and resolve any performance issues

Reporting and analysis

  • Ensures profitability and efficiency on all accounts and effectively manages budgets
  • Understands and maximises the impact of client revenues on the wider business
  • Communicates account performance internally and provide strategic advice to the client based on measurable analysis
  • Monitor and report back on account KPIs and ensure accurate reporting by junior team members
  • Provide detailed reports to the LEWIS senior management team on request


  • Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
  • Takes a proactive role in promoting the LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Maintains a detailed and up-to-date knowledge of competitors activities
  • Overall, be a guardian of best marketing practice

About you

  • In-depth knowledge of industry-standard design software
  • Intimate understanding of design, copy and web best practices and guidelines
  • Strong understanding of brand development and multichannel marketing concepts
  • Experience managing clients as well as internal staff
  • Calmness under pressure and ability to deliver to tight deadlines
  • Excellent communication skills (written and spoken)
  • Excellent leadership skills
  • Creative thinking and independent problem solving
  • Time management and organization
  • Attention to detail
  • Positive, constructive attitude
  • Polished and professional appearance

 Key stakeholders

  • VP, Transformation, APAC (Singapore) – line manager
  • Futures Hub team members (Singapore & Shanghai) – peers
  • Head of offices (APAC) – Singapore, Sydney, Melbourne, Kuala Lumpur, Hong Kong, Shenzhen, Beijing and Shanghai
  • SVP, APAC (Singapore)
  • VP, APAC Talent & Operations (Singapore) 

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.