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LEWIS

Date

10/14/2020

Region

Europe

Office

Madrid, Spain

Department

Account Servicing

Digital Account Executive


About LEWIS
LEWIS is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now has 29 offices worldwide, over 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in recent years including European Excellence Awards, Digital Impact Awards and ICCO. Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.

What we look for in our people
Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role
The Digital Account Executive manages the client needs of the digital team following a thorough project management methodology (analysis – proposal – implementation – reporting). The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to client and team requests. The Digital Account Executive is able to understand the requirements and objectives of the team, is proactive and supports the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects
  • Offers thoughtful advice and recommendations to clients and team regarding digital tactics and online opportunities
  • Supports relationships with clients, establishing self and LEWIS as an invaluable long-term partner for digital communications services
  • Coordinates communication with select clients and ensures deadlines and service agreements adhered to
  • Participates in the business development process by supporting with pitch preparation and research

Digital / Social media:
Paid

  • Definition of paid social media strategies
  • Creation and management of campaigns in Google (Search + Display)
  • Creation and management of social campaigns (Facebook + Instagram + LinkedIn + Twitter)
  • Content development. Proposal of content according to strategic objective, communication need, social network and target, Drafting, review and changes introduction.
  • Campaign budget control
  • Materials management
  • Tools: Google Ads, FB + TW + LK Campaign manager, Analytics, Google Data Studio

Social Media

  • Strategic content proposal according to customer needs. Ability to build storytelling
  • Supervision of publications and communities.
  • Value / trend content proposal

 SEO

  • Keyword research
  • SEO audit
  • Web content optimization (blogs, pages ...)
  • Web analytics to measure the success of the strategy
  • Tools: Analytics and SEMRush

 Analytics

  • Management of monthly campaign reporting
  • Tools: Google Data studio and Google analytics + Analytics tools of the social networks themselves

About you

  • Minimum six months digital experience, ideally in an agency environment
  • Strong understanding of the digital / social industry and related platforms
  • A persuasive and convincing writing style
  • Ability to interact confidently with clients 
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open minded approach
  • Excellent time management skills
  • Advanced level of English

 

Apply