Job title Digital ADV Specialist
About us
We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in just 22 years. We have grown every year since foundation due to a combination of organic growth and strategic acquisitions. We have a network of 24 offices and over 500 employees. Not bad for an agency that doesn’t take itself too seriously.
What’s behind our success? Well, we’re independent so we can continually reinvest the majority of our profits in the company to propel development. We invest wisely in growth areas such as our social, digital and content teams. We challenge ourselves to stay one step ahead of the competition by delivering innovative solutions for clients which can be activated at pace and scale.
We are agile, bold, collaborative, inquisitive and spirited. We are Team LEWIS. And we believe that we are on the cusp of something truly remarkable in our industry.
Purpose of the role
The Digital ADV Specialist plays a digital focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to clients and team requests. The Digital ADV Specialist will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
Key responsibilities and tasks
Client Management
- Assists the team with the management of client accounts and projects
- Offers thoughtful advice and recommendations to clients and team regarding digital tactics and online opportunities
- Supports relationships with clients, establishing self and LEWIS as an invaluable long-term partner for digital communications services
- Coordinates communication with select clients and ensures deadlines and service agreements adhered to
- Participates in the business development process by supporting with pitch preparation and research
Digital / Social media
- Provides digital ADV execution and management of related digital activity, with a focus on the Social ADV techniques
- Designs, sets-up and optimises campaigns on platforms such as Google Ads, Google Display Network, Google Merchant, Facebook and Instagram Business Manager, LinkedIn Campaign Manager.
- Monitors performance on major analytics platforms
- Partners with account servicing to develop compelling and impactful digital content/strategy and integrated campaigns for both current and prospective clients
- Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
- Production of adv copy for all channels using appropriate techniques and language relevant to each platform
Team working and development
- Ensures personal and deliverable client objectives are met on an on-going basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
- Escalates general new business requests to appropriate team members
- Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
- Supports with the training of graduates and interns wherever possible
- Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and analysis
- Ensures that all account activity and results are reported back to the Senior Digital Marketing Executive / Manager / Director
- Communicates account performance internally at account reviews
- Provides reports to the senior management team on request
General
- Takes a proactive role in promoting the LEWIS brand, its identity, values and work
- Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
- Contributes and supports the continuous improvement of systems, practices and policies
LEWIS’ Valued Behaviours
BOLD | AGILE | COLLABORATIVE | INQUISITIVE | SPIRITED |
Takes ownership for your work, objectives and projects | Reacts and takes quick action when necessary | Accepts and respects differences when working with others | Responds well to feedback and learns from it | Enthusiastic and proud of work and contribution to LEWIS |
Acts with confidence and use your initiative | Remains focused and resilient when under pressure | Communicates and listens effectively to clients and colleagues at all levels | Actively seeks out advice or guidance | Positive and optimistic attitude |
Identifies solutions to problems | Receptive to changing circumstances | Establishes and maintains a strong personal network of contacts | Eager to learn and applies this to learning to work | Engaging sense of humour and knows how to have fun |
Open and receptive to new ideas | | Supports colleagues and works well as part of a team | Keen to understand what other teams do in the agency | Cares about and shows commitment to the success of LEWIS |
About you
- Previous digital and social media ADV expertise, ideally in an agency environment
- Strong understanding of the digital / social industry and related platforms
- A persuasive and convincing writing style
- Calmness under pressure and ability to achieve tight deadlines
- Ability to interact confidently with clients at a senior level
- Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
- Creative thinking and an open minded approach
- Excellent time management skills
- Proven competency in managing a varied workload
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
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