About TEAM LEWIS
The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence.
Purpose of the Role
The DEM (Paid Media), APAC will be responsible for planning, implementing, and reporting on multi- channel paid media campaigns across accounts in APAC. This person will take a creative approach to developing paid media campaigns from concept to implementation while elevating key insights for internal and client stakeholders.
Key responsibilities and tasks
Client Management
Establishes and maintains strong relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for paid media and digital marketing services
Regularly offers recommendations to account team members regarding campaign performance, strategy and tactics
Exhibits a clear understanding of clients' business, objectives, challenges and opportunities
Plays an active role in client meetings, leading paid media reporting and providing recommendations
Paid Media
Draws on experience with paid media (paid social, paid search, display, video, etc.) to develop media plans that align to client objectives
Conducts audience and keyword research to implement effective multi-channel paid media campaigns
Optimizes campaign, audience, creative, budgets and bids across multiple channels to achieve campaign goals
Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance
Identifies growth and scale opportunities in other paid media and digital marketing channels
Maintains accurate budget tracking, communicating potential under or overspends with senior account leaders
Keeps abreast of paid media trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team
Troubleshoots campaign problem areas, and suggests a course of action
Reporting and analysis
Develops reports on paid media activities in order to demonstrate campaign impact, and alignment to clients' business objectives
Extracts performance insights from campaign data, identifying relevant trends and proactive recommendations for both internal and client teams
Communicates campaign performance internally, providing detailed updates on client progress to line manager and senior management team on request
General
Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
Contributes and supports the continuous improvement of systems, practices and policies
Overall, is a guardian of best marketing practice
About you
Proven track record of success in an agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search and display
Understanding of the paid media space and opportunities for growth
Understanding of client business issues and requirements
Strong project management skills with an ability to plan and prioritise
Acute attention to detail, comfortable managing and analysing campaign data
Calmness under pressure and ability to achieve tight deadlines
Proven competency in managing a varied workload
Ability to interact confidently with clients at a senior level
Creative thinking and an open-minded approach
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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