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LEWIS

Date

8/25/2020

Region

APAC

Office

Melbourne, Australia

Department

Digital

Digital Executive


About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role

Reporting to the Digital Marketing Manager, the Digital Executive is responsible for day-to-day digital/social activity and project management within accounts. This person typically acts as a community manager and content developer for client social channels as well as managing SEO/SEM, paid media and providing analytics and reporting. This person integrates social media into integrated campaigns and has the necessary skills to communicate effectively with their clients and colleagues from across the business. 

Key responsibilities and tasks

Client Management

  • Assists the Digital Marketing Manager / Director with the management of clients and projects
  • Offers thoughtful advice and recommendations to clients and team regarding strategy, tactics and identifying opportunities
  • Maintains assigned relationships with clients, establishing self and the Digital team as an invaluable long-term partner for digital communications services
  • Manages communication with select clients and ensures deadlines and service agreements are met consistently
  • Participates in the business development process by supporting with pitch preparation and research
  • Responding in a timely manner to client requests and directives 

Digital / Social media

  • Provides social media insight as well as execution and management of related digital activity
  • Implements and maintains social media communities, paid campaigns and projects for digital clients, creating innovative and targeted opportunities
  • Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
  • Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Uses social listening tools and analytical services to generate insight, fuel social conversation and maximise SEO activity
  • Refines methodologies in social media measurement and reporting of ROI
  • Reviews content drafted by Account Coordinators / Executives, providing feedback and guidance to maximise relevance for digital channels
  • Pitches additional digital content including infographics, animations and video to support written content and client aims, where possible
  • Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team working and development

  • Mentors and provides advice to graduates and account executives within direct and wider teams
  • Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives 

  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
  • Monitors and reports back on account KPIs and ensures accurate reporting by more junior team members
  • Provides detailed reports to the senior management team on request 

General

  • Supports the digital and account servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies 

LEWIS’ Valued Behaviours

BOLD

AGILE

COLLABORATIVE

INQUISITIVE

SPIRITED

Takes ownership for your work, objectives and projects

 

Reacts and takes quick action when necessary

 

Accepts and respects differences when working with others

Responds well to feedback and learns from it

 

Enthusiastic and proud of work and contribution to LEWIS

 

Acts with confidence and uses own initiative

 

Remains focused and resilient when under pressure

 

Communicates and listens effectively to clients and colleagues at all levels

Actively seeks out advice or guidance

 

Positive and optimistic attitude

 

Identifies solutions to problems

 

Receptive to changing circumstances

 

Establishes and maintains a strong personal network of contacts

Eager to learn and applies this to learning to work

 

Engaging sense of humour and knows how to have fun

 

Open and receptive to new ideas

 

Supports colleagues and works well as part of a team

 

Keen to understand what other teams do in the agency

Cares about and shows commitment to the success of LEWIS

About you

  • Minimum of 2-3 years’ experience in digital ideally with technology industry
  • Strong understanding of the digital / social industry and related platforms
  • Strong project management skills with an ability to plan and prioritise
  • A persuasive and convincing writing style
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open-minded approach
  • Excellent time management skills
  • Proven competency in managing a varied workload 

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

 

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