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LEWIS

Date

10/2/2020

Region

US

Office

New York, United States

Department

Digital

Digital Marketing Manager


About LEWIS
The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role
The purpose of this role is to ensure service against scopes, contribute to execution, and support team efficiencies by effectively creating and managing timelines and understanding cross-functional workflows.
 
The Digital Marketing Manager manages the client relationship and ensures the client is kept fully up to date with critical activity on the account. In addition, they take an active role in developing that relationship by identifying and selling additional services. This person may also manage junior team members, ensuring individuals have the right skills, and that the team works together effectively.

The Digital Marketing Manager is responsible for overseeing smooth delivery across the account. A comprehensive understanding of marketing strategies – both digital and traditional – is key. This individual also contributes to the delivery of the work, often executing on creative and content strategies.

Key responsibilities and tasks

Client Management

  • Acts as day-to-day lead across account, with knowledge and insight into activities for all service lines and key delivery dates
  • Maintains a consultative relationship with the client, acting as the key contact for all marketing and communications services
  • Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team
  • Operates as project manager for campaigns and creative programs
  • Works closely with internal account lead(s) to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services; including paid activity and creative
  • Assists with pricing and selling projects
  • Defines communication, quality and approval plans
  • Creates and maintains risks/issues and change controls
  • Organizes and delivers projects to plan, budget and quality, assessing and mitigating risks throughout

Process management 
  • Ability to create, run and manage project planning processes
  • Identifies and plans required human resources against project scope together with account lead(s)
  • Plans, assigns and manages tasks with individual team members
  • Manages day-to-day operational aspects of projects and scope
  • Owns and manages QA and approval processes internally and with clients
 
Digital / Social media
  • Effectively implements awareness and lead generation marketing strategies as set forth by account leadership
  • Works with account leadership to define processes, structure and KPIs in order to deliver against integrated strategies
  • Oversees creation of project and creative briefs, timelines, templates; is comfortable acting as line of defense for QA and traffic review
  • Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities for growth and acceleration of KPIs
  • Develops compelling and impactful content and integrated campaigns for both current and prospective clients
  • Uses social listening tools and analytical services to generate actionable insight, helping to inform ongoing account strategies and spot growth areas
  • Refines methodologies in digital channel measurement and reporting of ROI
  • Stays up to date on best practices and current trends
 
Team working and development
  • Acts as a respected line manager, working closely with line reports and teammates to maximize strengths and identify solves for weaknesses
  • Encourages and inspires excellence in account teams, leading by example
  • Records and shares lessons learned with team members to facilitate continuous improvement
  • Schedules and chairs regular project status update meetings with channel delivery teams, and senior stakeholders
  • Inspires a positive environment that allows team members to act without fear
  • May line manage junior account team members, delivering coaching, supervision and regular assessment
  • Sets individual objectives on a daily, weekly, monthly and quarterly basis 

  • Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests
 
Reporting and analysis
  • Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
  • Monitors and reports back on account KPIs and ensures accurate and timely reporting by junior team members
  • Provides detailed reports to the senior management team on request
 
General
  • Takes a proactive role in promoting the LEWIS brand, its work, identity and values
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies
  • Overall, is a guardian of best marketing practice
 
About you
  • 7+ years digital marketing experience focusing in organic, paid, and content areas
  • 2+ years agency experience in client-facing role; tech client experience a plus
  • Preference working in a fast-paced environment (agency experience preferred)
  • Acute attention to detail and organizational skills
  • Strong project management skills with an ability to plan and prioritize
  • A proven track record of successfully delivering high quality digital products and services to time, specification and budget
  • Understanding of client business issues and requirements
  • Understanding of the local market and opportunities for growth
  • A persuasive and convincing writing style
  • Ability to delegate effectively
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open-minded approach
  • Experience with Meltwater, Crimson Hexagon, or similar platforms a plus
  • Must have experience with organic and paid social platforms; Marketo and/or Hubspot a plus
 
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
 
LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thriveApply