Date

4/15/2019

Region

US

Office

New York, United States

Department

Digital, PR, Strategy

Digital Marketing Specialist


About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now rank in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.  

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned. 

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role

The Digital Marketing Specialist plays a social media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to online community and team requests. The Digital Marketing Specialist will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.

Key responsibilities and tasks

Client Management

  • Assists the team with the management of client accounts and projects
  • Offers thoughtful advice and recommendations to clients and team regarding digital tactics and online opportunities
  • Supports relationships with clients, establishing self and LEWIS Pulse as an invaluable long-term partner for digital communications services
  • Coordinates communication with select clients and ensures deadlines and service agreements adhered to
  • Participates in the business development process by supporting with pitch preparation and research 

Digital / Social media

  • Provides social media execution and management of related digital activity
  • Implements and maintains social media communities, campaigns and projects for LEWIS Pulse clients
  • Partners with account servicing to develop compelling and impactful digital content and integrated campaigns for both current and prospective clients
  • Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
  • Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Escalates general new business requests to appropriate team members
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Supports with the training of graduates and interns wherever possible
  • Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

  • Ensures that all account activity and results are reported back to the Senior Digital Marketing Executive / Manager / Director
  • Communicates account performance internally at account reviews
  • Provides reports to the senior management team on request

General

  • Supports the LEWIS Pulse and account servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies

About you

  • Previous digital and social media coordination experience, ideally in an agency environment
  • Strong understanding of the digital / social industry and related platforms
  • A persuasive and convincing writing style
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open minded approach
  • Excellent time management skills
  • Proven competency in managing a varied workload
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