Job title: Marketing Manager, UK
Reporting to Global Head of Marketing
Based London HQ
About TEAM LEWIS
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact2021/.
Purpose of the role
The Marketing Manager will lead on all local (UK) marketing activity including: localising and executing the marketing strategy for the UK, and management of local marketing channels. You will use your marketing skillset on the production of marketing and sales collateral, paid lead gen campaigns and pipeline measurement.
Responsibilities
Website
- Monitors the UK website for performance and quality
- Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects
- Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition
- Supports global web masters to ensure consistency of quality and success
Social Media and traffic acquisition:
- Develops and publishes regular content on our social media channels
- Implements and manages social media advertising campaigns aligned with a multichannel approach
- Configures tracking strategies to capture the performance of promotions on social media
- SEO/SEM, marketing database, email, social media and display advertising campaigns
- Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
Content
- Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media
- Helps produce video content (drafting scripts, managing shoots, co-editing)
- Supports the blog content and contribute to the global calendar
- Develops content that can be used across multiple channels
Lead Nurturing
- Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
- Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns
- Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads
- Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
Reporting and analysis
- Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
- Monitors and analyses engagements on social media and responds as appropriate
- Analyses and evaluates results and data to make campaign and investment recommendations
- Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity
Systems and administration
- Be a super-user of the team’s major marketing tools for social media management, content management systems and email [namely SharpSpring, Oktopost, and SEOMoz]
- Understands tools and channels, and is able to train any junior team members on their use
- Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team
- Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track
- Manages administrative tasks for the team as appropriate
General
- Supports the Head of Global Marketing and the wider marketing team on projects and initiatives
- Be a cultural ambassador for the marketing team; promoting initiatives internally and externally; showcasing activities and achievements on Yammer and social media
- Attends agency and industry events as appropriate to represent the agency
- Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
- Proactively suggests new processes and tools to improve efficiency and performance of the team
About you
- Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO
- Excellent analytical and problem solving skills, using data to make strategic decisions
- Previous experience working within an agency environment is beneficial.
- Outstanding project management, communication and relationship building skills
- Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring
- Experience with design, photos, video editing software and HTML
- Excellent communication skills (written and spoken)
- Calmness under pressure and ability to deliver to tight deadlines
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
Apply