New York, United States



Media Strategist

Job title                      Media Strategist
Based                         New York
Reporting to              VP, Media Strategy & Executive Comms


The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now rank in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA. 

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

About this role

As part of a strategic plan to expand our Media Strategy area of expertise in the New York market, the Media Strategist will be responsible for planning, coordinating and implementing media campaigns on behalf of LEWIS clients. This role will act as the press offices for our clients and thrive on successfully pitching their clients’ stories to the media. The Media Strategist is client facing, and must be able to fine-tune projects and campaigns in the wider context of their clients’ business goals. They also have the presentation skills necessary to communicate effectively with their clients, teams and the media. Reporting to the Vice President, Media Strategy and Executive Communications, the role works across east coast offices. Some travel on the East Coast is required, with occasional travel to the West Coast.  

Key Responsibilities

  • Coordinate media campaigns from start to finish, including goal-setting, planning, implementation, client liaison, reporting and evaluation – with excellent attention to detail
  • Plan sound, effective media campaigns that integrate digital, social, and traditional media
  • Develop compelling proactive pitches and secure coverage
  • Build top-tier journalist relationships on behalf of the agency
  • Handle crisis situations with media, including diffusing situations with journalists and getting honest feedback from reporters on pitch angles
  • Recognize client objectives and devise media programs that meet them
  • Regularly network with local journalists to build relationships and establish good rapport
  • Use social media channels to enhance media relationships
  • Attend media networking events to expand LEWIS’ reach
  • Conceptualize, organize and execute media events in the NYC area on behalf of the agency
  • Work closely with VP of Media Strategy on internal and external media initiatives
  • Work across several campaigns, potentially several teams/offices, and coordinate closely with account team members
  • Coach spokespeople, staff briefings and advise on media trends to a high standard
  • Develop media pitching strategies and coach account teams to pitch stories confidently and successfully
  • Recommend media strategy and content for key US client proposals and pitches
  • While working as an integrated team member on selected accounts, demonstrate the ability to pinch-hit on other accounts within the agency, as necessary

Other responsibilities

  • Support the Account Servicing teams on initiatives and projects
  • Work with the HR/Talent team on recruitment
  • Be a cultural ambassador for the agency
  • Contribute and support the continuous improvement of systems, practices and policies ensuring they underpin our Company culture
  • Regularly attend LEWIS training sessions and press briefings to enhance skills and develop knowledge
  • Day-to-day, ad hoc and project duties

About you

You have experience working at a manager level or equivalent in Media Strategy at a PR agency, planning and executing media campaigns and building strong relationships with journalists. You are ever curious, passionate and constantly strive to produce exceptional work. You are driven to continue learning about your chosen field to enhance and expand the work that you can produce. Inherently collaborative, you engage your colleagues to achieve success for employees, clients and the business. High energy and dedicated, you are able to work to tight deadlines to get the work done. Experience of working in a fast-paced and changeable environment is essential.

Additional Requirements

  • Bachelor's degree in communications, public relations, journalism, English, marketing or a related field
  • Significant experience in media relations
  • Excellent knowledge of, and relationships with, influential media in at least one field (consumer, business, trade) in the NY area
  • Proven media placement in national outlets, including broadcast
  • Ability to interface with senior level staff and clients
  • Excellent communication (both written and verbal) and interpersonal skills

Key senior internal contacts

  • VP of Media Strategy
  • PR Account Servicing Teams