London, United Kingdom


Analytics, Digital, Strategy

Planning Director


The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now rank in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA. 

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognise the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Purpose of the role

As we evolve the agency to be more integrated communications, we need more analytics, insights and planning. This is essential to uncovering market trends, insights, that drive a creative strategy for a client. This spans B2B, but also critically B2C clients. This role will work across the UK business helping to look at insights, and develop clear plans that clients can execute across different channels. It will be a key part of new business pitches and help us win more brands.

Key responsibilities and tasks

  • Interrogate client briefs and identify gaps or insights relevant to LEWIS’ response. Challenge the client’s thinking by carrying out and providing research and insights to inspire creative propositions for client and prospect engagement
  • Immerse into the clients’ brand, audiences, products and competition and use that knowledge across all work to set a communications strategy and plan
  • Develop annual, quarterly of tactical campaign plans as required by the client
  • Help set the vision for the desired client and prospect experience for the account
  • Steward clients beyond their immediate goals and drive new business opportunities
  • Analyse prospect and existing client journeys and subsequently identify opportunities to enhance and improve experiences
  • Facilitate meetings and workshops to support strategic thinking and tactical opportunities
  • Stay abreast of trends and share relevant insights and key aspects with clients
  • Add value to a client’s brief, challenging their thinking, and inspire creative propositions that resonate with clients and prospects by drawing on research and insight
  • Translate strategy statement into ideas and actions; expand communications planning influence beyond into orchestrated tactics that deliver on stated goals
  • Have senior client relationships: attend client meetings and keep in regular contact with key stakeholders in conjunction with client services
  • Manage expectations of clients and deadlines on deliverables pertaining the planning work
  • Stay on top of business and client concerns to head off issues early on, and ensure close alignment with client services
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work
  • Work alongside account servicing teams (PR and digital) to build strong relationships with clients, partner agencies and internal stakeholders, helping to proactively identify business opportunities
  • Support the new business and account servicing teams with client requirements gathering and involvement in pitches
  • Drive innovative thinking across our client portfolio by sharing knowledge and expertise with account servicing and new business teams
  • Work with LEWIS marketing and new business team to explore new trends and thinking for the agency as talking points and to support new business efforts

About you

  • Strategic thinking ability with balanced analytical and creative approach to tactical planning
  • Analytical and insightful mindset – able to interpret research, analysis and turn this into valuable recommendations for clients
  • Research led and able to offer a seamless, highly personalised experience delivery and thinking to a host of creative challenges
  • Deep knowledge and experience with multi-channel marketing
  • Strong client service experience
  • Ability to meet tight deadlines
  • Proven ability to interact with stakeholders at all levels, fostering strong cross-functional teamwork and results
  • Experience in successfully bringing together people from different disciplines, internal and external to achieve desired outcomes 
  • Understanding of multiple communications channels and their role
  • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
  • Data literate – able to turn data into insights and actionable / effective campaign recommendations
  • An experienced and confident presenter adept at building persuasive arguments that lead to opportunities for the agency