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TEAM LEWIS LEWIS

Region

UK

Office

London, United Kingdom

Department

Account Servicing

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Senior Account Executive


 Job title                       Senior Account Executive

Based                          London, HQ

Reporting to                Account Manager

About TEAM LEWIS

We are an independent integrated marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact2021/.

Purpose of the role
The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Account Servicing team, a Senior Account Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.

 

Main responsibilities

  • Assists the Account Managers and Account Directors with the management of clients and projects
  • Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
  • Maintains assigned relationships with clients, establishing self and TEAM LEWIS as an invaluable long-term partner for marketing and communications services
  • Manages communication with select clients and ensures deadlines and service agreements are met consistently
  • Participates in the business development process by supporting with pitch preparation and research
  • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
  • Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis
  • Assists in the management of press/analyst tours, briefings and meetings
  • Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary
  • Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
  • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
    Creates press materials and compelling content for both traditional and digital media
    Creates valuable and insightful briefing sheets to assist clients with their press communications
    Understands and develops knowledge around how to find a good news angle or hook
    Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
    Works with content specialists to ensure a consistent level of quality for all written content
    Uses insight to create valuable briefing sheets for clients to use during their press briefings
    Reviews content drafted by Account Executives/Account Coordinators, providing feedback and guidance
    Uses social media platforms to expand own network, develop media relationships and positively impact client results
    Tracks and reports on media activity, including coverage reports, press clippings, online media engagement

 About you

  • Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Account Executive or Senior Account Executive level
  • Attention to detail
  • Proven written ability in English and local languages
  • Creative thinking
  • Understanding of client business issues and requirements
  • Highly developed presentation skills
  • Thorough knowledge of media: print and broadcast
  • Understanding of market research and analysis
  • Ability to delegate effectively
  • Calmness under pressure and ability to achieve tight deadlines
  • Ability to interact with confidence at board-level with clients
  • Proven ability to keep abreast of current affairs and relate them to client situations

 

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#LI-hybrid London, United Kingdom

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thriveLI-hybrid London, United Kingdom   £LN 

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