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LEWIS

Region

APAC

Office

Kuala Lumpur, Malaysia

Department

Account Servicing

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Senior Campaign Executive


About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a team of talented people delivering award-winning campaigns and expanding our client relationships into new markets and services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF plays a constructive role in promoting social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. In 2022, the TLF granted $700,000 to local causes alone. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to provide marketing and comms support to maximise the grants’ effectiveness.

Purpose of the role
The Senior Campaign Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focused role within the Client Servicing team, a Senior Campaign Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams, and media contacts.

 

Key responsibilities and tasks

Client Management

• Assists the Campaign Managers and Campaign Directors with the management of clients and projects
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities
• Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable
long-term partner for marketing and communications services
• Manages communication with select clients and ensures deadlines and service agreements are met consistently
• Participates in the business development process by supporting with pitch preparation and research

Media Relations
• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
• Directly pitches engaging content to journalists, bloggers, and analysts on an ongoing basis
• Assists in the management of press/analyst tours, briefings, and meetings
• Reviews and refines campaign programmes at a tactical level, ensuring ongoing relevance and adapting plans where necessary
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
• Researches, identifies, and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis
• Identifies and secures standing opportunities such as columns and Q&As with a wide range of industry and national news platforms
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific, and vertical channels
• Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around how to find a good news angle or hook
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content
• Uses insight to create valuable briefing sheets for clients to use during their press briefings
• Reviews content drafted by Campaign Executives/Campaign Coordinators, providing feedback and guidance

Digital / Social media
• Uses social media platforms to expand own network, develop media relationships and
positively impact client results
• Pitches additional digital content including infographics, animations, and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions, and processes to
continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services
wherever possible

Team working and development
• Mentors and provides advice to graduates and account executives within the direct and wider team
• Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives
• Accurately reports activity levels and regularly completes timesheets to ensure correct
allocation of client duties
• Works closely with line manager to maximise own strengths, improve weaknesses and
support individual and team career development
• Supports the training of graduates and interns wherever possible
• Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge


Reporting and analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
• Reviews reports and metrics prepared by Campaign Executives/Campaign Coordinators
• Ensures that all account activity and results are reported back to the Senior Campaign
Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Campaign Director or senior management team on request

General
• Supports the Client Servicing team on a range of initiatives and projects
• Takes a proactive role in promoting the LEWIS brand, its work, identity and values
• Supports the HR / Talent team by promoting both internal and external opportunities at LEWIS
across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies

 

About you
• Relevant experience working in a B2B, corporate, consumer, or digital communications agency environment at a Campaign Executive or Senior Campaign Executive level
• Proven written and spoken ability in English and Arabic languages
• Creative thinking and attention to detail
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Thorough knowledge of media: print and broadcast
• Understanding of market research and analysis
• Ability to motivate and lead a team
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Ability to interact with confidence at board level with clients
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this
role. Other responsibilities may be added from time to time.


LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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