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TEAM LEWIS LEWIS

Region

US

Office

Boston, Chicago, San Diego, San Francisco, Washington, DC

Department

Analytics, Digital, Strategy

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Senior Digital Analytics Manager


About TEAM LEWIS 

We are a global marketing agency that has gone from start-up to multi-national in a little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

 

Purpose of the role 

The Senior Digital Analytics Manager will work with various internal digital marketing and PR practice groups to develop measurement framework, monitor performance, and develop data-based insights. This person will report directly to the VP of Performance + Analytics and will be client-facing. The Senior Digital Analytics Manager will have a strong understanding of various data sources (such as organic and paid social, paid media, web analytics, etc.) and will work directly with the data management team to develop dashboards and powerpoint presentations.

 

Key responsibilities and tasks 

  • Create and present measurement plans for clients and internal teams to ensure that campaign goals and KPIs directly align with client goals and expectations.
  • Independently lead a data-driven strategy and implementation, conducting advanced analysis within and across all measured platforms.
  • Monitor performance through analytics platforms such as Google Analytics, Adobe Analytics, Google Data Studio (GDS), Tableau, Excel, Supermetrics, Google Sheets, etc.
  • Analyze performance across multiple digital platforms, such as paid and organic social media (Facebook, Twitter, Instagram, LinkedIn), social and media listening tools (Meltwater), and e-commerce (Target/Criteo, Walmart and Amazon).
  • Conduct A/B testing, historical analysis, and identify performance issues proactively by regularly reviewing data.
  • Summarize results, provide key insights, and make strategic recommendations using data through customized PowerPoint presentations and dashboards.
  • Develop strong relationships with clients and internal teams to serve as a reliable, strategic partner of analytics.
  • Work closely with Director of Data Management to streamline data collection and aggregation and to ensure that all data management best practices are implemented across the agency.
  • Proactively apply the use of data to answer client questions, assist internal practice groups, and create new organic business opportunities.

 

Your Background

  • At least 5+ years experience in a digital marketing role with a focus in analytics in an agency setting or at least 7+ years experience in digital marketing analytics in a nonagency setting
  • Deep knowledge and experience using organic and paid social, paid media, PR, and/or web analytics to monitor campaign results 
  • Proficient in Microsoft Excel, Google Sheets, Google Analytics/Adobe Analytics, Social Media, Paid Media, and Google Data Studio
  • Strong problem solving and critical thinking skills
  • Strong PowerPoint presentation skills
  • Accountability and ability to work in a fast-paced environment while maintaining strong attention to detail  
  • Organized, dependable, responsible, proactive 
  • Ensure excellent communications to team and leads quickly and professionally 

 

 

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.  

 

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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