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LEWIS

Date

6/23/2021

Region

UK

Office

London, United Kingdom

Department

Marketing

Senior Marketing and Communications Manager EMEA


Job title                       Marketing Manager EMEA
Based                          London, HQ
Reporting to                International Client Engagement Director

About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

Purpose of the role

The Marketing Manager, EMEA leads on all major EMEA marketing activity including branding, positioning, corporate messaging and external communications. The Marketing Manager, EMEA must effectively deliver both short and long-term marketing campaigns to achieve commercial goals. This role is the lynchpin for cascading activity to local marketing teams.

Main responsibilities

Strategy & planning

  • Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
  • Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
  • Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
  • Support and execute the activity associated with launching - internally and externally - any new market/product/service/acquisition, including branding, communications and collateral
  • Ongoing integration of offices within the LEWIS EMEA region, from brand strategy to migration of brand and launch activities
  • Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices

Regional team coordination

  • Management of regional activity calendar ensuring timely and relevant outreach regionally
  • Responsible for updating teams – and wider business – on upcoming activity and guidelines for execution and support
  • Overall management of marketing systems and procedures. This includes responsibility for ensuring all teams have access, appropriate training is provided and that the team adhere to correct usage
  • Central point of contact for all team enquiries and guidance

Branding & awareness

  • Brand identity development, roll-out and management: Coordinating with global on style guides and templates for use in all applications across the region. Regional brand policing and enforcing brand as necessary
  • Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases regionally
  • Drive the creation and publication of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
  • Work with Director, US Marketing / SVP Europe on guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise
  • Content
  • Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. This should include audience definition and segmentation and channel identification
  • Manage the creation, design, and distribution of key regional content including:
  • Sales: Brochures, case studies, presentations
  • Thought-leadership: White papers, eBooks, infographics, research reports
  • Awareness: Videos, animations, newsletters
  • Specialty content (e.g., recruitment, tip sheets, market guides, etc.)

Lead nurturing

  • Plan and execute a lead nurturing and generation strategy, including ensuring regular outreach to existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:
  • Website performance, SEO and on-page optimization for leads
  • Blog and content marketing
  • Email and direct marketing
  • LEWIS event and webinar marketing
  • Sponsorship and advertising at industry events
  • Partnership identification and development
  • Reporting and analysis
  • Monitor campaign performance data and deliver to global marketing reports, including campaigns
  • Analyse and evaluate results and data to make campaign and investment recommendations
  • Produce monthly board reports and ad-hoc reports and/or analysis as and when required

Systems and administration

  • Evaluate, recommend and implement major marketing tools (such as stock photography library, social media management systems, content management systems and email marketing software)
  • Understand tools and channels, and train junior team members on their use
  • Update and maintain documents on the regional server and other work spaces used by the team
  • Lead team meetings and proactively help to drive actions to ensure projects stay on-track
  • Develop and implement new processes as needed

General

  • Support the regional leadership team on relevant projects and initiatives
  • Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
  • Attend agency and industry events as appropriate to represent the agency
  • Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
  • Proactive suggestions for new processes and tools to improve efficiency and performance of the team
  • Regular travel to various LEWIS office across the network

About you

  • Background in B2B marketing with strategic, analytical and evaluation skills
  • Ability to create plans, manage budgets and report on results
  • Team player and people person, with the ability to influence and form strong relationships
  • Excellent communication skills (written and verbal)
  • A ‘can do’, results-driven attitude
  • Calmness under pressure and ability to deliver to tight deadlines
  • Qualified within Marketing and or Communications (relevant degree/professional membership)

Key internal contacts

  • SVP Europe
  • International Client Engagement Director
  • EMEA office marketing leads
  • EMEA office heads
  • Senior HR Manager, UK and EMEA
  • Global marketing team – based in US 

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time. 

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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