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LEWIS

Region

United Kingdom

Office

London, United Kingdom

Department

Commercial

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Senior Marketing Manager, UK


Job title Senior Marketing Manager

Reporting to Global Head of Marketing / International Client Engagement Director

Based London HQ

About TEAM LEWIS

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact2021/.

Purpose of the role

Sitting between our marketing and new business teams you will streamline operations and manage our lead generation activities. You will lead on all local (UK) marketing activity including: localising and executing the marketing strategy for the UK, and management of local marketing channels. You will use your marketing and new business skillset as well as work with senior leaders from across the agency to facilitate strategic prospect outreach, production of marketing and sales collateral, paid lead gen campaigns and pipeline measurement. You will be focused on driving leads and nurturing connections with prospective clients as your primary goal through a multidisciplinary/multichannel approach.

Responsibilities

  • Lead the planning and execution of all marketing activities in line with regional and global activity
  • Actively research and suggest ideas and opportunities to promote the company and services
  • Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads
  • Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns
  • Ensure marketing is central to driving brand awareness and generation of qualified leads
  • Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
  • Utilise marketing and sales communications mix to drive lead gen strategy across multiple business and global segments
  • Assist the Global Head of Marketing and International Client Engagement Director with development, execution and tracking of paid lead generation campaigns
  • Help identify opportunities with priority verticals and key service areas
  • Assist Client Engagement team with production of sales collateral, case studies and other assets
  • Own management of prospect outreach and associated tactics – event attendance, networking and awards Report weekly on key metrics – prospect touchpoints, conversations, opportunities, etc.
  • Work closely with teams around the world for case studies and marketing assets to ensure consistent, relevant sales materials
  • Monitor campaign performance data and contribute to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity
  • Monitor and analyse engagements on social media and respond as appropriate
  • Analyse and evaluate results and data to make campaign and investment recommendations
  • Compile ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity

About you

  • Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO.
  • Client service experience, preferably from agency side
  • Hunger to hunt for and convert new business that contributes to the growth of the business
  • Capacity and aptitude to work in a pacey, agile way for an entrepreneurial business and get things done!
  • Organised and systematic, with an excellent eye for detail
  • Ability to go above and beyond to implement and streamline processes for best practice lead generation and sales and enablement
  • Experience with CRM and marketing automation platforms Excellent communication skills (written and spoken)

Key relationships

  • Global Head of Marketing
  • International Client Engagement Director
  • Global Marketing Team (UK, EMEA & APAC)
  • Client Servicing Team
  • Creative Team

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.

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