Job title VP, Digital (East Coast)
Reporting to Senior Vice President, Digital (East Coast)
As part of a dynamic growth strategy, LEWIS is seeking an exceptional Vice President to help with the development and growth of our digital business on the East Coast. This position is important to the expansion of our US operation and in completing the integration of our social media, advertising and digital marketing teams. To drive revenue growth, the VP, Digital will lead on clients, providing LEWIS’ full digital marketing services (social media, SEM, SEO, display advertising, analytics and creative services). Travel to the East Coast offices is required as well as periodic travel to other US offices.
This is an opportunity that will suit an ambitious professional who relishes the chance to help grow a business, thrives on challenges and on working in a fast paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing independent global organization.
The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.
Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.
What we look for in our people
Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognize the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to developing themselves, their colleagues and the agency.
Purpose of the role
The purpose of the role is to focus on building and maintaining client relationships, with responsibility for account profitability, excellent client service, cross-selling services and products and people development. Working across the East Coast offices, currently Boston, New York, and Washington DC, the role includes ensuring the integration of services from multiple offices.
A key component of this role is the ability to win, lead, retain and grow accounts by bringing strategic and creative insights to client pitches, proposals and programs. There will also be opportunities on global accounts, working with our EMEA and APAC teams.
Client relationship management
Commercial and operational leadership
Teamworking and development
Highly commercial and with long-term strategic vision, you have experience building and running teams within an advertising or PR agency, region, practice or division. Your business network is strong and you have an impressive track record of winning and developing major accounts as well as of retention and organic growth of existing clients. You are an outstanding leader with the skills and aptitude to structure, develop and motivate a strong team. You are comfortable working with large global brands and in presenting to C-suite executives as well as providing strategic account support to clients.
You have a wide depth of experience in digital marketing, including paid and organic social media, media buying, creative services, SEO, influencer outreach, analytics and research. You have experience with the commercial aspects of running an agency and in managing P&L, staffing and resources. Experience in public relations and content marketing/data-driven storytelling is also a plus. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization.
Key senior internal contacts