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LEWIS

Date

4/27/2021

Region

US

Office

New York, United States

Department

Account Servicing

Vice President, Media Strategy


LEWIS is seeking an experienced Vice President, Media Strategy to consult with account leads on the most effective way to achieve excellent qualitative and quantitative media coverage for their clients.  The Vice President, Media Strategy will help create unified media campaigns that are unique and impactful in reaching the clients’ target audiences and meeting their communications objectives. Reporting to the Senior Vice President, West Coast PR, the role will work across US accounts and will have direct client relationships as an expert consultant. This position is pivotal in the evolution of our premium client service capabilities and offer. 

This is an opportunity that will suit an ambitious professional who relishes the chance to help develop and grow a business offering, enjoys communicating directly with the C-suite, thrives on challenges and on working in a fast-paced, international environment. With a strong entrepreneurial spirit, you understand how to best apply this spirit to a growing global organization.

 

About LEWIS

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now ranks in the top 40 agencies worldwide and has 24 offices. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, Holmes Report, ICCO, PRCA and European Excellence. 

 

Purpose of the role

The Vice President (VP), Media Strategy will use their extensive knowledge of media and public relations, content creation/storytelling, thought leadership, media training and messaging, and senior executive profiling to create unified media campaigns. Leading the creation of unique story angles and planning media strategies across channels, the VP, Media Strategy is responsible for ensuring that all elements of the media plan are working together effectively and are delivering against expectations and goals.

The VP, Media Strategy will help engage with and win clients. They will contribute to, and participate in, credentials, RFIs and pitches.

Providing leadership and hands-on development of our people, the VP, Media Strategy will enthuse account teams about the media and instil a genuine interest in media engagement. Championing a collaborative, positive culture, they will forge strong relationships with colleagues and will be an active contributor to the success of the business.

 

Key responsibilities

  • Work with client leads and account teams to develop creative, results-driven campaigns that meet the clients’ objectives; assess the campaigns’ effectiveness and fine tune accordingly
  • Help teams to identify news opportunities (news jacking) and develop content in real time; lead press briefing sessions
  • Work with account teams to come up with strong storytelling angles/editorial content that is fresh, relevant and newsworthy
  • Incorporate new media platforms, understanding how to leverage these to achieve the overall communications objectives
  • Leverage top-tier media relationships to accomplish objectives
  • Drive knowledge of, and relationships with, the media
  • Develop media pitching strategies and coach account teams to pitch stories successfully
  • Develop strong relationships with clients, acting as senior counsel and providing added-value consultancy to help foster client retention and growth
  • Run executive profiling programs, including media training and messaging sessions with senior/C-suite clients
  • Recommend media strategy and content for RFIs and pitches
  • Lead internal media strategy training sessions
  • Present the strategic face of the agency to external audiences through speaker opportunities, interviews with the media, etc
  • Be a collaborative, encouraging and supportive member of the US management team
  • Overall, act as a guardian of best practice.

 

About you

You have a passion for engaging with the media and for delivering compelling stories to the clients’ audiences. Striving to deliver excellence, you enjoy delighting and surprising your stakeholders. A “starter finisher”, you like to achieve and exceed goals and make a positive impact. Considered, assertive and influential, you are an outstanding leader with the skills and aptitude to enthuse people at all levels of seniority. You are able to forge strong relationships, internal and external. Motivated by working in an agile environment, you relish the opportunity to think differently and to try new things.

 

Additional requirements

  • Up to date knowledge of the US and global media landscapes and of how media can impact marketing activity
  • Experience of working in the tech sector and with b2b brands
  • Experience as a journalist or producer is preferred but not essential
  • Ability to think strategically, anticipate future trends and potential pitfalls
  • Thorough understanding of the wider communications and marketing industry
  • High level of business/commercial acumen - understand and maximise the impact of client revenues on the business
  • Evidence of consistently making good decisions through a combination of analysis, experience and judgment
  • Excel at working with bright and ambitious people; a team player
  • Strong written and verbal communication and presentation skills
  • Ability to problem solve, project manage and multi-task. Will take charge of a situation and act
  • Integrity, humility, self-drive/initiative – and a sense of humor!


Key internal contacts

  • SVP, West Coast PR (San Diego)/SVP, East Coast PR (Chicago) – line manager
  • SVP US (San Diego)
  • SVPs/VPs across the US (Boston, Chicago, DC, NYC, San Diego, San Francisco offices)
  • CEO (London/San Diego)
  • VP HR (San Francisco)

 

Remuneration and benefits

  • Basic salary dependent on experience
  • 20 days’ vacation per year
  • Fully paid premiums for employee health, vision, life and short term disability insurance
  • Partially paid premiums for dental insurance
  • 401k with 2% contribution match


This job description is not intended to be an exhaustive list of the responsibilities for this role.
Other responsibilities may be added from time to time.

 

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.

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