CM.com
Challenge
In the past two years, CM.com has grown and developed explosively. This was reflected in, among other things, an IPO, the support of Lowlands in 2019 and the sponsorship of Formula 1.
CM.com is a Conversational Commerce platform that connects companies and brands to the mobile phones of billions of consumers and fans worldwide. The company offers Messaging channels such as SMS, RCS, WhatsApp and Apple Business Chat in combination with a Customer Data platform and other platform functionality.
All these joyful news events could not go by unnoticed. That is why CM.com engaged LEWIS internationally to generate publicity for the brand on the Dutch market. It didn’t stop there. The Dutch LEWIS team also fulfilled a hub role and coordinated the campaign rollout throughout Europe.
Approach
The goals of the PR campaign were threefold:
1. Increasing the Share of Voice and brand awareness of CM.com in the media in the run-up to the IPO
2. Positioning CM.com as an innovative player towards customers, prospects and investors
3. Achieving maximum results at major announcements and events through free publicity
Results
Highlights of the campaign included great results of the PR activities in the media in the run-up to the IPO. The large-scale trial with mobile payment at Lowlands was also a PR success, as was the sponsorship of and cooperation with large parties, culminating in Formula 1 at Zandvoort.
The total PR campaign delivered the following over a year:
840 Clippings
1,326,101,003 Reach
